SOCIAL MEDIA, CONTENT & COMMUNITY MANAGER
omnitrition officialSpringfield (IL)
SOCIAL MEDIA, CONTENT & COMMUNITY MANAGER
Posted today
omnitrition officialSpringfield (IL)
SENIORITY
Senior
About the role
Social Media, Content & Community Manager Omnitrition International | Remote – United States | Part-Time to Full-Time Independent Contractor Help Build the Next Chapter of an Established Direct Selling Brand Omnitrition is entering a new chapter under physician ownership after 37 years in health & wellness. We’re looking for a hands-on Social Media, Content & Community Manager who actually creates and drives measurable results — not just manages calendars. You’ll own our presence across Facebook, Instagram, TikTok (TikTok Shop), YouTube, and Pinterest. You’ll build various style videos including short-form that performs, grow an engaged community, and help drive social commerce (including TikTok Shop and affiliate sales).What You’ll OwnCreate content that connects Produce original Reels, TikToks, short-form video, Stories, photography, graphics, and captions Build and manage a monthly content calendar tied to product launches, promotions, and brand initiatives Turn product education, wellness routines, customer stories, and lifestyle topics into content people actually watch and share Repurpose existing assets and collaborate with freelancers on larger projects Schedule, publish, and quality-check posts to meet agreed minimum posting targets; maintain an organized content and asset library. Create content on product education and building product demand, balanced with compliant business-opportunity content explaining how Partner in Health programs work, with calls to action to the application page. Own the social presence Set up platform account and shops that are not set up yet Develop platform-specific strategies (no one-size-fits-all approach) Schedule, publish, and optimize content for consistency and growth Strengthen our social commerce efforts, with a focus on TikTok ShopBuild community, not just followers Engage daily through comments, messages, and conversations Encourage authentic user-generated content and brand advocacy Partner with our field and Partner Success team on shareable content Identify and invite willing partners and customers to create authentic user-generated content and gather testimonials; provide clear guidance and follow up. Create ready-to-post content partners can share under their own name and company can re-post Discover creators & ambassadors Build a high-volume creator outreach engine, running weekly outreach to micro-creators (physicians, nurses, dietitians, chiropractors, fitness coaches, moms, and wellness creators) and onboarding a minimum number each month against agreed targets. Help develop and manage our Brand Ambassador and affiliate programs Coordinate collaborations, deliverables, and usage rights Drive measurable growth Track reach, engagement, audience growth, website traffic, content performance, and relevant conversion actions. Provide concise bi-weekly and monthly reports with insights, top-performing content, community themes, and actionable recommendations. Monthly reports also include next month's content calendar and creator pipeline (contacted, replied, posted, declined, follow-up).Test new formats and trends, and grow organically first, putting ad spend only behind posts that gain organic traction and managing those campaigns on Meta and TikTok within approved budgets. All content must follow company guidelines for wellness marketing, product claims, testimonials, and required disclosures.
What We’re Looking For:
- Must-haves3–5 years of hands-on social media management and content creation
- Strong portfolio of content you’ve personally created (especially short-form video)
- Experience growing brand accounts across major platforms
- Comfort creating and editing everyday content independently
- Solid copywriting, storytelling, and visual instincts
- Familiarity with Meta Ads, TikTok Ads, analytics, and scheduling tools
- Ability to connect social engagement to traffic, product interest, and sales
- Strong organization and the ability to manage multiple projects independently
- Sound judgment with wellness content, testimonials, and influencers
- TikTok Shop, affiliate marketing, or social commerce experience
Nice-to-haves:
- Experience in health & wellness, supplements, e-commerce, or direct selling
- Existing relationships with micro-influencers or experience building ambassador programs
- Experience sourcing and managing UGCWhy Omnitrition
- Real creative ownership — we want your ideas and perspective, not just executionA 37-year brand with established products now entering a growth chapter under new physician ownership
- Opportunity to help shape social direction, ambassador programs, and social commerce from a stronger foundation for a 37 year direct selling brand
- Direct collaboration with leadership on a lean, growing team
- Room to expand your impact as the company scales
- Ready to Apply?
- Please submit:
- Your resume
- Portfolio or links to social content you’ve personally created (especially short-form video)
- Examples and links to social media
accounts you’ve helped grow and the results you achieved
Note:
Candidates selected as finalists will be asked to prepare a 1–2 page 30-day content plan for Omnitrition's relaunch, covering:your strategy to drive measurable revenue for Omnitrition through social media platforms Recommended posting frequency and post types for each platform (Instagram, TikTok/TikTok Shop, Facebook, YouTube, Pinterest) Content style and key themes3-5 sample post or video ideas How you would engage customers, partners, and creators to create content We’re reviewing applications on a rolling basis and want to move quickly with the right person. Come help bring a fresh voice and creative momentum to the next chapter of Omnitrition.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.