Performance Marketing Director
whalen search groupFranklin (TN)
About the role
We are looking for a data-driven Performance Marketing Director to lead and scale paid acquisition efforts across all digital channels. Reporting to COE leadership and partnering closely with Divisional Marketing Directors, you will own the strategy, execution, and optimization of performance marketing campaigns — driving measurable revenue growth while maximizing return on ad spend (ROAS) in a high-consideration automotive DTC environment. You will lead a distributed team of Paid Media Managers and specialists across divisions, translate high-level strategy into divisional execution, manage multi-million-dollar budgets, and foster a culture of rigorous testing, attribution accuracy, and continuous improvement.
Education:
Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
Experience:
8+ years in performance marketing, growth marketing, or digital media buying, with at least 3–5 years in a leadership role managing teams and large-scale campaigns. Proven experience managing annual budgets of $5M+ with consistent delivery against growth and efficiency targets. Hands-on expertise with major platforms: Google Ads (Search, Shopping, YouTube), Meta Ads Manager, TikTok Ads, programmatic DSPs, and at least one additional channel (LinkedIn, Pinterest, Amazon).Experience in eCommerce, DTC, automotive, or high-consideration consumer goods strongly preferred.
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