Director of Marketing & Brand Strategy

The Opportunity: Reporting directly to the President & CEO, the Director of Marketing & Brand Strategy will own Sconza's marketing and brand strategy and play a significant role in shaping the company's future. This is a senior, highly visible, hands-on leadership position for a marketer who understands that great marketing isn't simply about creating beautiful campaigns - it is about building brands, creating demand, supporting customers, and driving profitable growth. The Director will have ownership of: Marketing strategy and annual marketing plans Brand strategy and positioning Packaging and brand presentation Marketing budget and ROIAgency and creative partner relationships Digital marketing, e-commerce, social media, and content Marketing analytics and performance measurement The role will also have significant influence on product development and innovation, including consumer insights, product positioning, naming, packaging, go-to-market strategy, and commercialization. The Director will work closely with the Sales Leader to identify growth opportunities, strengthen customer relationships, develop compelling customer programs, and translate market insights into commercial opportunities. This is an opportunity to make a visible impact on an established American company while helping shape what the next generation of Sconza looks like.

What You'll Do: Build the Marketing Strategy Develop and lead an integrated marketing strategy that supports Sconza's growth objectives across consumer, retail, e-commerce, wholesale, private-label, and contract manufacturing businesses. Build the Brand Strengthen Sconza's brand positioning, identity, voice, storytelling, packaging, and consumer experience across every important touchpoint. Drive Innovation Partner closely with Product Development, Sales, Operations, and executive leadership to identify opportunities, bring consumer insights into innovation, and develop compelling go-to-market strategies for new products. Partner With Sales Work as a strategic partner to the Sales Leader to generate demand, support customer acquisition, and identify new commercial opportunities. Lead Digital & Content Own the strategy and performance of Sconza's websites, e-commerce, social media, email, content, and other digital channels. Establish meaningful KPIs and continuously improve performance. Measure What Matters Develop a disciplined approach to marketing analytics and ROI. Use data, consumer insights, and market intelligence to make better decisions and focus resources on the opportunities with the greatest potential. Lead the Function Own the marketing budget, manage agency and creative relationships, lead the marketing team, establish priorities, and create a culture of creativity, accountability, collaboration, and measurable results.

What We're Looking For: We're looking for a commercially minded marketing leader who combines strategic vision with exceptional execution. You are likely someone who: Has 10 - 15 years of progressive marketing experience, including meaningful leadership responsibility. Has experience in CPG, food, beverage, confectionery, or another consumer-focused industry. Has successfully built brands and executed multi-channel marketing strategies. Understands consumer behavior and knows how to turn insights into action. Has experience with product launches, packaging, go-to-market strategy, digital marketing, and e-commerce. Is a detailed manager of budgets, agencies, analytics, and marketing technology. Is highly analytical but equally creative. Writes and communicates exceptionally well. Can move comfortably between high-level strategy and hands-on execution. Builds strong relationships across Sales, Product Development, Operations, and executive leadership. Is entrepreneurial, curious, accountable, and energized by the opportunity to build something meaningful. Most importantly, you understand that marketing is a business function - not simply a communications function.

What Success Looks Like: Within the first 12 months, you will have: Established a clear and measurable marketing and brand strategy. Strengthened Sconza's brand positioning and market presence. Created a disciplined framework for measuring marketing performance and ROI.Improved the effectiveness of digital, e-commerce, social, and content marketing. Built a strong strategic partnership with Sales. Become a trusted voice in product development and innovation. Established a repeatable go-to-market process for new products. Identified and executed meaningful opportunities to generate incremental revenue and strengthen brand equity. Built a high-performing marketing function capable of supporting Sconza's next stage of growth.

Base Salary: $170,000 - $195,000 annually This position is eligible for an annual performance-based incentive with a target opportunity of 15% of base salary. Sconza offers a competitive benefits program including: Full medical and dental coverage 401(k) with company match and discretionary company contribution 100% immediate vesting Vacation 11 paid holidays per year Why Sconza? At Sconza, your work won't disappear into layers of corporate bureaucracy. You'll work directly with the President & CEO and alongside leaders across Sales, Product Development, Operations, and Finance. You'll see your ideas become products, packaging, customer programs, digital experiences, and brands that reach consumers across the country. You'll have the opportunity to join an established, successful family-owned company - and help determine what its next 87 years look like. If you're a strategic marketer who wants to build brands, influence innovation, create growth, and leave your mark on an American confectionery company, we'd like to hear from you.