Social Media Manager
jobleadsusSan Diego (CA)
About the role
The role:
Own the public feed and the paid layer. You plan and publish, you answer the comments, and you run Meta and Google Display so the brand is not only “active” — it is generating inquiries.
This is not a caption-only intern seat. You will be judged on consistent posting, response time, and whether paid campaigns produce leads at a cost we can live with.
ResponsibilitiesOrganicManage Instagram, Facebook, and TikTok
Content calendar 2–4 weeks out: stills, Reels/Shorts, carousels, project photos
Write on-brand copy (California custom / modular / prefab; no generic “dream home” sludge)
Schedule and publish in Meta Business Suite / native tools
Light design in Canva; pull from photographer and job-site photos
Monthly content report: what ran, what held, what to kill
EngagementReply to comments and DMs within one business day during coverage hours
Route leads via zapier to pipedrive and calendly.
Light community watch: mentions, competitor posts, local housing news worth quoting
Paid (Meta + Google Display / Demand Gen)
Build, launch, and optimize campaigns: lead forms, traffic to site, retargeting
Audiences: geo (service area), remarketing, customer lists / lookalikes when we have lists
Creative testing: 2–3 ad variants at a time, not 20 abandoned ads
Weekly spend and CPL snapshot; monthly: what we learned and what we change
Conversion tracking hygiene (pixel / GA4 / lead form quality) — flag breaks, don’t ignore them
No spend increases without a written reason
Not in this roleBrand strategy from scratch (you execute an agreed voice)
Full-funnel SEO or the website rebuild
After-hours community management unless a campaign is live and we pay extra hours
Must-haves:
2+ years running brand social and hands-on Meta Ads Manager
Hands-on Google Ads Display or Demand Gen (Search-only is not enough)
Portfolio: 3–5 live or recent accounts + one paid campaign story (objective, spend, result)
Clear written English; Spanish a plus for comments
Tools:
Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, Sheets
Comfortable in homebuilding and real estate
Hours and working rules~16-20 hours/week, mostly Monday–Friday
At least 3 hours overlap with Pacific 8:00 a.m.–5:00 p.m.
Content batching allowed; engagement and ad monitoring cannot go dark for 4 days
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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