Lead Marketing Analyst

Posted 4 days ago

fiBrooklyn (NY)

Market Research Analysts and Marketing SpecialistsAdvertising Agencies

SENIORITY

Manager

About the role

Lead Marketing Analyst Fi is looking for a Lead Marketing Analyst to take ownership over our entire marketing's analytical stack, from the daily numbers the team runs on to the measurement work that decides where the budget goes next. You'll be the first call for \"what happened\" and the person who answers the harder \"why\" and \"what if.\" You'll build on the data team's shared warehouse models and definitions so marketing reporting reconciles to a single source of truth. What You'll Do:Own marketing's source of truth dashboards: CAC vs. goal by product and channel, ecommerce funnel and conversion (including PDP and checkout drop off), lifecycle and retention, daily and weekly pacing Measure paid media performance across every channel, Meta, Google, Amazon, TV, podcast, influencer, tracking spend efficiency, ROAS, and channel level contribution to growth Design and run incrementality tests, geo holdouts, PSA tests, conversion lift studies, to determine the true causal impact of media spend Build and maintain our media mix model to inform budget allocation, and continuously improve measurement methodology as the channel mix evolves Own lifecycle and retention measurement, including segmentation, cohort analysis, and email/SMS holdout testing Own Amazon and marketplace analytics alongside DTC (traffic, conversion, CAC by SKU and product line) so performance is measured consistently across channels Partner with Growth and Product on experimentation: design, sample size and power calculations, instrumentation, and results readouts Partner with Finance on spend forecasting, budget pacing, and tying media performance to membership economics and broader P

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