Specialist, Marketing Measurement and Analytics
mile markerBrooklyn (NY)
Specialist, Marketing Measurement and Analytics
Posted 2 days ago
mile markerBrooklyn (NY)
SENIORITY
Lead
About the role
About Mile MarkerWe are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others. We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco. For more information, go to www.milemarkeragency.com.OVERVIEWRelay measures more than $500 million in annual media spend. When our media team asks whether they can trust a number, you're the person who makes the answer yes. As Manager, Marketing Measurement & Analytics, you'll own the tracking, conversions and data connections behind that answer for our clients. One week you might plan and launch tracking for a DTC brand going live on a new ad platform. The next, you might audit a client's existing setup, find out why conversions stopped matching, and lead the fix with their developers. You'll be client-facing on a small, senior team, reporting to our VP of Innovation & Strategy.
Key Responsibilities:
- Build and update Google Tag Manager tags, triggers and variables, and configure GA4 events and conversions.
- Configure and test conversion tracking for Google Ads, Meta, Microsoft and other platforms.
- Test every change before it goes live, and investigate when numbers don't match between GA4 and ad platforms.
- Help translate campaign KPIs into tracking requirements, working with our planning and media teams.
- Apply campaign naming and UTM standards across client accounts.
- Join client calls, prepare clear instructions for client developers, and follow changes through to completion.
- Keep each client's tracking documented so the whole team can rely on it.
- How success is measured
- Tracking changes go live tested, with no surprises after launch.
- Data discrepancies are caught early and flagged with a clear note on the likely cause.
- Client setups stay documented and up to date.
- Qualifications2–3 years of hands-on experience in digital analytics, tracking implementation or marketing operations.
- Working experience with Google Tag Manager and GA4: you've built and debugged tags and events yourself.
- Familiarity with conversion tracking on at least one major ad platform (Google Ads, Meta or similar).A detail-oriented approach to testing, using tools like Tag Assistant, GTM Preview or browser developer tools.
- Clear written communication and comfort explaining technical topics to non-technical teammates.
- Curiosity, ownership, and a desire to grow in a fast-paced agency environment.
Nice to have:
Agency or multi-client experience.
Exposure to Conversions API, enhanced conversions or Consent Mode.
Basic HTML, JavaScript or SQL.Experience with Funnel.io, BigQuery, Looker Studio or Shopify.
Google Analytics or Google Ads certifications.
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