Principal Paid Media Specialist - North America

Posted 11 days ago

orix digiBuffalo (NY)

Advertising and Promotions Managers Advertising Agencies

SENIORITY

Manager

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About the role

Performance & Growth Principal Paid Media Specialist - North America Own campaign build and optimization outcomes for North America markets by translating demand signals into measurable pipeline and revenue impact.

Role Overview: Position scope, strategic mission, and operating context.

Role Mission Drive reliable execution in campaign build and optimization with clear KPI governance, weekly optimization cycles, and high-quality stakeholder communication. Business Context You will work with cross-functional squads supporting campaigns and delivery systems across North America markets. This role contributes to our region-country-city operating model and reinforces commercial accountability. You will partner with strategy, delivery, and analytics leads to improve execution quality and speed. Role Snapshot

Department: Performance & Growth

Employment Type: Full Time

Work Model: Onsite

Primary Location: New York (Onsite)

Core Responsibilities: Expected ownership areas and day-to-day execution scope.

Own end-to-end delivery for Paid Media Specialist initiatives, from planning through execution and optimization. Translate business goals into KPI trees, sprint priorities, and measurable weekly actions. Run structured experiments and document performance learnings for scaling decisions. Collaborate with adjacent teams to align creative, technical, and operational dependencies. Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Requirements And Qualifications: Capabilities required to perform the role at a high level.

Required Experience: 10+ years of experience in campaign build and optimization.

Hands-on capability with Google Ads, Meta Ads, bid strategy testing. Strong communication and stakeholder management in cross-functional environments. Data-informed decision making with comfort in KPI and performance analysis. Demonstrated ownership mindset with the ability to execute against deadlines.

Preferred Qualifications: Experience working across multi-country or multi-region delivery environments.

Track record improving conversion quality, efficiency, or operational reliability. Confidence in SOP documentation and process governance.

Hiring Process: Structured selection focused on capability, execution quality, and team fit.

Step 1: Application Review. Capability evidence and role fit are assessed against clear decision criteria. Step 2: Role and Experience Screening. Capability evidence and role fit are assessed against clear decision criteria. Step 3: Practical Assessment. Capability evidence and role fit are assessed against clear decision criteria. Step 4: Leadership Interview. Capability evidence and role fit are assessed against clear decision criteria. Step 5: Offer and Onboarding. Capability evidence and role fit are assessed against clear decision criteria. Related Roles Junior PPC Analyst - Oceania. Own paid search and display analysis outcomes for Oceania markets by translating demand signals into measurable pipeline and revenue impact. Junior Social Media Strategist - Europe. Own social distribution and demand generation outcomes for Europe markets by translating demand signals into measurable pipeline and revenue impact. Lead Performance Marketing Manager - Asia. Own paid media growth and budget governance outcomes for Asia markets by translating demand signals into measurable pipeline and revenue impact.

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