Senior Designer, Digital & Social
freshBrooklyn (NY)
Senior Designer, Digital & Social
Posted yesterday
freshBrooklyn (NY)
SENIORITY
Senior
About the role
Overview:
As Senior Designer, Digital & Social, you will lead concepts and craft for Fresh’s digital and social storytelling. You will own projects from brief to final execution, shaping distinctive visuals across emails, banners, e-commerce, and campaigns. You’ll work closely with cross-functional teams to translate business goals into elevated, brand-aligned work and stay ahead of trends, including exploring AI tools. This is a hands-on, collaborative role at the heart of Fresh’s digital identity and growth. Compensation / Benefits Training & development Mental health support (EAP) Flexible paid time off Fertility and family planning benefits Paid parental leave 401k with company match
Responsibilities:
Own digital and social design projects from brief to final execution with strong creative thinking Develop concepts and a clear visual point of view aligned to business objectives Create digital assets across emails, banners, landing pages, e-commerce, PDPs Develop still and motion content for organic and paid social Collaborate with Social Content Creator and broader Creative team for cohesive work Develop typography, layouts, art direction, animation, and motion that evolve brand identity Support campaigns and social photoshoots including art direction and production Prepare PDP imagery for fresh.com and e-retail sites per platform specs Partner with Global Design on templates, guidelines, and visual systems Present concepts and articulate design decisions clearly Collaborate with Creative, Marketing, Digital, Social, and external partners Stay current on design trends and explore new tools, including AI Manage multiple projects and deadlines with high craft standards
Key requirements:
4–7+ years of professional design experience in beauty, fashion, luxury, or consumer-focused industries Bachelor’s degree in graphic design or related area Strong portfolio with digital, social, branding, and campaign work Strong conceptual thinking and the ability to develop ideas, not just execute Excellent typography, layout, composition, art direction, and visual storytelling Solid understanding of social-first design and digital experiences across web, e-commerce, email, and paid/organic social Ability to work independently, make decisions, and defend ideas while staying collaborative Curious, proactive, highly organized, willing to challenge the expected Strong attention to detail and high design craft Advanced proficiency in Adobe Creative Suite (Photoshop, After Effects, Premiere); Figma a plus Collaborative mindset Curiosity and proactivity Strong presentation and defense of ideas Adobe Photoshop Adobe After Effects Adobe Premiere
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