Director, Paid Media Data & DTC/HCP Strategy
abbvieMettawa (IL)
Director, Paid Media Data & DTC/HCP Strategy
Posted yesterday
abbvieMettawa (IL)
Advertising and Promotions ManagersMedia Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
SENIORITY
Manager
About the role
AbbVie is seeking an Associate Director, Paid Media DTC & HCP Data Domain Owner to serve as the Enterprise single point-of-contact for paid media data across all DTC and HCP channels. The role governs data strategy, data activation, validation, and governance in collaboration with agencies and internal teams across Media, APEX, BTS, and other functions.
The candidate will lead governance, data standards, and cross-functional alignment while ensuring privacy and regulatory compliance for data
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A number in mind
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