Associate Director of Media Analytics & Reporting

Posted 3 days ago

together for talentMinneapolis (MN)

Market Research Analysts and Marketing Specialists Advertising Agencies

SENIORITY

Manager

SALARY

$150

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About the role

Associate Director, Media Analytics & Reporting Remote (US-based)

Salary: Starting at $150K15%-25% travel

About Us: We are a mission-driven media organization dedicated to creating and sharing authentic, faith-centered content that reaches millions of people. Our work centers on large-scale public campaigns designed to spark meaningful reflection and connection. This is a faith-based organization, and candidates must be comfortable working within, and aligned with, that mission. Important Note Before You ApplyThis company is a faith-based Christian organization. All candidates are required to align with and sign a Statement of Faith as a condition of employment. Please only apply if this describes you and is something you're comfortable committing to.

Position Summary: As Associate Director, Media Analytics & Reporting, you'll partner with senior media leadership and external media partners to analyze and report on paid media campaigns, provide recommendations for audience segmentation evolution, and develop testing opportunities that support growth goals. Current focus includes major national media moments alongside evergreen, ongoing campaigns, with future expansion into new territories. You'll serve as the internal media measurement subject matter expert for the organization. The ideal candidate is a seasoned professional (10+ years) with a strong background in progressive media and marketing analytics, measurement, optimization, and audience segmentation, either client or agency side, with a leadership style that fuses inspiration with cross-functional collaboration.

Essential Duties and Responsibilities

Analytical Fluency: Skilled in reviewing linear and non-linear data sets to hone actionable insights. Deep understanding of the MarTech/AdTech ecosystem and standard measurement approaches (MMM Box-Jenkins/ARIMA, Bayesian, MTA, Dynamic Linear, etc.).Conduct in-depth analysis of marketing data, including mix modeling and advanced segmentation. Identify and create new testing recommendations to support goals. Advanced knowledge of reporting dashboards, data mapping, and taxonomy for connecting multiple data sources. Lead real-time, iterative campaign optimization recommendations. Participate in selection and integration of marketing analytics tools and technologies. Develop standardized internal controls for data quality. Oversee taxonomy and tracking across media platforms for consistency and accuracy.

Strategic Thinking:

Develop media measurement and analysis strategies within a broader communications framework.
Design and implement comprehensive measurement strategies to assess campaign effectiveness.
Define KPIs, establish benchmarks, and set success targets.
Understand the privacy landscape and its impact on media targeting and reporting.
Collaborate with senior media leadership to enhance the organization's media practice.
Translate audience insights into media strategies and communicate impact to stakeholders
Presentation & Communication SkillsCreate ongoing reports with a storytelling approach for senior leadership and stakeholders.
Support training of internal teams on media analytics and reporting.
Collaborate cross-functionally with Communications, Product, and Research teams.
Build and maintain strong relationships with agencies and media/system vendors.

Competencies: Data-driven decision-maker with strong analytical and predictive modeling skills. Genuine passion for the organization's mission and a heart for service and collaborative leadership. Entrepreneurial, self-motivated, and comfortable working independently. Agile and resilient, thriving in a fast-paced media landscape. Inspirational leader committed to coaching and developing others.

Technical Skills: Experience with Google Marketing Platform, major analytics and media buying platforms. Linear, CTV, and cross-platform video measurement (ACR data, video currencies).Enterprise data architecture and cloud infrastructure (SQL fluency, ETL awareness).Privacy-safe measurement (DCR, server-side tagging, Conversions API, Enhanced Conversions, SKAdNetwork).

Education and Experience:

Bachelor's degree in Business, Marketing, Statistics, or related field preferred 10+ years of media/marketing measurement strategy and analytics leadership, 3+ years with Fortune 500 advertisers 6+ years directly managing team members and/or external agencies
Expert experience with major analytics and tracking platforms
Strong project management and business writing skills
Comfort with budget management and tracking

Benefits:

Competitive base salary
Annual performance bonus (based on organizational performance)80% employer-paid health and wellness coverage403(b) retirement plan with 7% employer match
Very generous PTOThree annual company rest weeks (around July 4 and between Christmas and New Years)
Flourishing Fund stipend
Education Reimbursement stipend annually
Much more!
So, if you're interested in joining a faith-based start-up with a mission and a vision to see lives changed, apply today!

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