Manager, Strategic Insights

Posted 16 days ago

disney interactiveSan Jose (CA)

Market Research Analysts and Marketing Specialists Marketing Research and Public Opinion Polling

SENIORITY

Manager

SALARY

$115,500 - $154,800 per year

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About the role

Manager, Strategic Insights The Manager, Strategic Insights reports to the Director, Strategic Insights. The Strategic Insights team is a part of the broader Enterprise Research & Analytics team and focuses on insights/analytics based on consumer behaviors/spending to identify growth opportunities that span multiple segments of the company, domestically and internationally. This person will play a key role in critical research including flagship global tracking and ad hoc studies leveraged across lines of business to fuel growth. This involves working closely with strategy teams and all parts of the business (Studio, Parks, Retail, SVOD/DTC, etc.) to conceive, design and deliver insights that guide both short and long-term strategic initiatives. Integration and interpretation of data, mining and synthesis, and compelling communication skills are critical to the success of this role in working with partners and solving business challenges. You will need to handle multiple assignments at once, across varied lines of business, and across global markets. This is a hybrid role located in Burbank. Currently in-office days are Monday – Thursday but are subject to change if the needs of the business change.

Responsibilities: Play a key role in driving the primary study in the company that focuses on understanding our customers across all categories of entertainment – domestically and internationally. As part of this, identifying ways to evolve the study to service changing business needs and capture relevant changing consumer behaviors. Leading custom insights/research projects that support some of the highest profile strategic initiatives in the company. Working with other insights and finance teams to track changes in entertainment behavior and track Disney performance across key sectors. Conduct analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into modeling/scenario planning and brand strategies Guide the work of two direct reports and influence or mentor other junior members of the team.

Basic Qualifications:

5+ years of relevant experience in a related field (e.g. strategic consulting, market research, business analytics, strategic planning, new product development, etc.)Demonstrated ability to influence others via data-driven story telling and collaboration
Ability to interpret and integrate insights from multiple data sources into a cohesive narrative
Strong analytical skills
Experience calibrating survey data to actual behavioral/financial data
Exceptional project management skills – highly organized and planful with a strong sense of personal accountability/ownership
Extensive experience in quantitative, qualitative research and statistical techniques, both in the US and globally
Demonstrated expertise in use of Excel (can maintain complex spreadsheets) or Sheets and presentation software such as PowerPoint or Keynote
Ability to partner and work well with multiple levels of the organization globally and navigate prioritization
Strong attention to detail while keeping business goals in mind
Driven, innovative and resilient in the face of ambiguity
Comfortable sharing a point of view and advocating for consumers with executives in the room

Required Education: Minimum of a bachelor's degree or equivalent experience – relevant areas include Behavioral Economics, Psychology, Sociology, Cultural Anthropology, Business Economics, Financial Planning, Data Science, Cognitive Science, Neuropsychology, etc. The hiring range for this position in Burbank, CA is $115,500 - $154,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Reference: 10156914

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