Director of Programmatic B2B
virtual vocationsNew York (NY)
Director of Programmatic B2B
Posted today
virtual vocationsNew York (NY)
SENIORITY
Manager
About the role
Overseeing day-to-day operations, the full-time remote Director of Programmatic B2B will manage the programmatic buying division for multiple B2B clients, focusing on strategy development, campaign management, and building a scalable team while ensuring successful delivery of programmatic campaigns.
Key Responsibilities:
Leading B2B programmatic strategy development aligned with client business objectives
Overseeing campaign management and optimization across various programmatic executions
Establishing scalable best practices for audience segmentation and multi-touch attributionRequired Qualifications 6+ years of experience managing programmatic campaigns, particularly for B2B or enterprise clients
Deep understanding of B2B buying journeys and account-based marketing
Advanced expertise with DSPs and data management platforms
Proven experience linking programmatic metrics to business outcomes
Analytical fluency with tools such as GA4, Salesforce, and HubSpot
Before you apply
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Your profile is current
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Two examples you can talk through
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A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
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Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.