TikTok Shop - Creator Manager, Creator LIVE

About the Role: The Creator Live team powers TikTok Shop's most important live commerce growth engine. As a Creator Manager (Creator Live), you will own the end-to-end success of a portfolio of creators, helping them build repeatable, scalable live businesses — not just one-off hits. This role sits at the intersection of creator strategy, live operations, product, and commerce performance. You'll work hands-on with creators while also partnering cross-functionally to unlock traffic, product, incentives, and new live features. If you're excited about building creator ecosystems, scaling GMV through live, and shaping the future of live commerce — this role is for you.

Responsibilities: Own the end-to-end live performance of an assigned creator portfolio, including GMV, live hours, go-live UV, and conversion metrics.- Build and execute weekly and monthly growth plans for creators across different maturity stages (early, scaled, breakout).- Diagnose performance gaps across traffic, product, conversion, content quality, and live cadence, and translate insights into clear, actionable improvement plans.- Drive creators toward repeatable, scalable success rather than one-off live session wins.- Design and operationalize scalable creator growth paths, guiding creators through key milestones.- Support creators in developing sustainable live schedules, strong product strategies (hero SKUs, bundles, rotations), and core live fundamentals (pitching, pacing, engagement, and retention).- Incubate and scale hero creator cases that can be leveraged to educate and inspire the broader creator ecosystem.- Lead live operations and execution excellence by supporting creators with live planning, run-of-show alignment, and structured post-live performance reviews.- Partner closely with Live Producers, Category, Ops, and Product teams to secure inventory, pricing, and subsidies; unlock campaigns, traffic, and incentives; and test and scale new live features (e.g., auctions, bidding, and traffic tools).- Serve as the primary point of contact for creators on all live-commerce-related topics.- Collaborate cross-functionally with Category teams (Beauty, Fashion, Health, POP, Home, etc.), Product and Algorithm partners, and Campaign, Ops, and Finance teams.- Translate platform strategy and priorities into clear, actionable guidance for creators.- Surface creator feedback and data-driven insights to improve platform tools, workflows, and live commerce capabilities.- Identify and develop creators with potential to grow into daily live sellers, expert creators, and ecosystem-building leaders.- Contribute to creator playbooks, education materials, and best practices for Creator Live.- Help raise the overall quality bar of live commerce content and operations across the platform.

Minimum Qualifications: 3+ years of experience in: Creator management, influencer marketing, live commerce, e-commerce, or partnerships.- Strong understanding of content, creators, and performance-driven growth.- Comfortable working with data and metrics to inform decisions.- Excellent communication skills — able to influence creators and XFN partners.- Highly organized, proactive, and execution-oriented.

Preferred Qualifications: Experience working with: Live streaming, e-commerce, or marketplace platforms; TikTok creators, agencies, or MCNs.- Proven track record of: Growing creator revenue or GMV; Scaling repeatable programs or growth models.- Ability to thrive in a fast-paced, ambiguous environment.- Strong ownership mindset.

Req ID: A174872