Chief Marketing Officer (CMO)

Posted 18 days ago

confidentialEl Paso (TX)

Marketing ManagersOther Services Related to Advertising

SENIORITY

Director

About the role

Chief Marketing Officer (CMO)About the CompanyPremier regional gaming & hospitality companyIndustryGambling & CasinosTypePrivately HeldAbout the RoleThe Company is in search of a Chief Marketing Officer (CMO) with a strong strategic and analytical background to lead its enterprise-wide marketing efforts. The CMO will be responsible for setting and executing the marketing vision and strategy, ensuring alignment with corporate objectives and long-term brand equity. This role involves overseeing a large, multi-layered marketing organization, including corporate, digital, loyalty, analytics, brand, and property-level teams. The ideal candidate will have a proven track record in driving profitable growth, disciplined marketing reinvestment, and modernizing large teams while maintaining operational excellence. Key responsibilities for the CMO include leading the development and scaling of the marketing organization, establishing clear governance and performance management, and communicating marketing strategy and outcomes to senior leadership. The successful candidate will also be tasked with overseeing all aspects of casino marketing and player development, leading the strategy for loyalty and rewards programs, and championing a data-first culture across the organization. Experience in digital marketing, CRM, analytics, and performance measurement is essential, as is a background in a data-intensive, multi-location consumer business. The CMO should be a results-driven, collaborative leader with a strong focus on accountability and performance.FunctionsMarketing

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