Creative Strategist - Paid Social
bowery boostNew York (NY)
About the role
Company Description:
Bowery Boost is a women-founded, NYC-based digital growth and creative agency helping women-founded and mission-driven e-commerce brands scale profitably. We specialize in paid media, performance creative, and analytics for brands across beauty, fashion, wellness, and CPG.We combine creative storytelling with data-driven strategy, using our in-house analytics platform Boostify and creative performance tools like Motionapp to help brands grow sustainably and intelligently. We’re a small but mighty team of strategists, creatives, and analysts — collaborative, thoughtful, and results-driven. We want a Creative Strategist to help us ship more winning ads
Who you are:
You're a Creative Strategist.
You've always been interested in both sides of marketing. The art & the science. Maybe you started as a media buyer but always had a creative side. Or, you began in design but felt like you wanted to connect your art better to results.
Either way, you thrive on creating thumb-stopping creative that looks great and gets results.
You have experience in e-commerce, specifically in beauty, wellness & fashion.
You understand metrics like thumbstop rate, hold rate, CTR, CVR, CPA.
What you’ll do:
- Own the end-to-end creative strategy process turning research, competitor intel, creative instinct, and performance data into new top-performing ads
- Execute a mix of iterations (quick ad wins) and big swings (longer, more complex ad ideas) to scale ad spend
- Collaborate with designers, writers, and media buyers to turn napkin ideas into high-performing campaigns
Monitor ad performance, analyze data, and continuously optimize campaigns for maximum impact.
Work with cross-functional teams, including performance marketing and product teams, to ensure alignment on creative direction and performance metrics.
Stay on top of the latest trends, techniques, and platforms, using them to inspire fresh creative ideas.
What you’ll bring 3-4 years of extensive media buying experience, particularly with Facebook (e.g. Growth Marketing, Creative Strategist, Media Buyer, Performance marketing etc.).Understanding of the importance of creative in the paid media landscape
Strong understanding of ad performance metrics and how to translate data into actionable creative insights.
Experience with platforms like Facebook, Instagram, YouTube, TikTok, and other digital marketing channels.
Excellent communication and collaboration skills—you know how to inspire and guide creative teams to meet business goals.
A passion for creativity and a knack for combining data with storytelling to craft engaging and high-performing ads.
Experience building creative briefs and guiding projects from ideation to execution.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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