Director, Commercial B2B Marketing Strategy

About Working At CommerceBuilding a career here is more than just steps on a ladder. It's about helping people find financial safety and success, helping businesses thrive, and making sure people and their money are taken care of. And our commitment doesn't stop there. Our culture is about our people, the ones in our communities and the ones that work with us.Building a career here is more than just steps on a ladder. It's about helping people find financial safety and success, helping businesses thrive, and making sure people and their money are taken care of. And our commitment doesn't stop there. Our culture is about our people, the ones in our communities and the ones that work with us.Here, you'll find opportunities to grow and learn, to connect with others, and build relationships with the people around you. You'll have the space and resources to grow into the best version of yourself. Because our number one investment is you.Creating an award-winning culture doesn't come easy. And after 160 years, we know Commerce Bank is only at its best when our people are. If this sounds interesting to you, keep reading and let's talk.Compensation RangeAnnual Salary: $158,000.00 - $187,500.00 (Amount based on relevant experience, skills, and competencies.)About This JobThe main purpose of this job is to serve as the senior Business to Business (B2B) marketing leader for Commerce Bank's Commercial Segment, responsible for defining and executing integrated marketing strategies that drive growth, deepen client relationships, strengthen brand differentiation, and deliver measurable business outcomes.Essential FunctionsLead the Commercial Marketing strategy and operating model across Commercial Banking, Small Business, Payments, Healthcare, Expansion Markets, and priority industry verticalsTranslate Commercial Segment objectives into integrated marketing roadmaps, annual priorities, investment plans, and performance measuresPartner with Commercial leadership to shape go-to-market strategies that support acquisition, expansion, retention, relationship deepening, and revenue growthOversee full-funnel B2B marketing strategies, including brand, demand generation, account-based marketing, lifecycle marketing, thought leadership, content, paid media, public relations and earned media, events, sponsorships, digital, web, and sales enablementStrengthen alignment between Marketing, Sales, Product, Communications, and external partners to ensure clear priorities, strong execution, and measurable impactEstablish Key Performance Indicators (KPIs) and reporting discipline to measure campaign performance, brand impact, marketing Return on Investment (ROI), lead generation, sales enablement effectiveness, and pipeline or relationship influenceChampion continuous improvement, marketing innovation, process discipline, prioritization, and scalable ways of working that reduce low-value activity and increase strategic impactServe as a strategic advisor to senior leaders by bringing market insight, customer perspective, competitive awareness, and performance analytics into Commercial Segment planningDevelop short and long-term initiatives that align with the company strategy and provide guidance, coaching and development opportunities appropriate to each direct report's individual needsLead, mentor and motivate team members to implement the department strategy and be responsible for upholding the company culture and driving it within the organization.Communicate decisions, priorities and relevant information to appropriate levels of staff effectivelyOversee budget management, planning and expenditure, strategic marketing investment planning, vendor oversight, and business-case developmentPerform other duties as assignedKnowledge, Skills & Abilities RequiredDeep knowledge of full-funnel marketing, demand generation, account-based marketing, lifecycle marketing, brand strategy, content strategy, and sales enablementStrong ability to connect marketing strategy to Commercial Segment objectives, revenue growth, relationship deepening, and measurable business outcomesDemonstrated ability to influence and advise senior leaders in a matrixed environmentStrong analytical mindset with experience using marketing performance data, customer insights, segmentation, CRM, automation, and reporting to improve decisionsAbility to manage marketing budgets, agency/vendor partnerships, investment prioritization, and ROI expectationsAbility to lead through complexity, ambiguity, change, and competing priorities while maintaining focus on strategic outcomesStrong executive communication skills, including business-case development, storytelling, presentation, negotiation, and stakeholder alignmentUnderstanding of bank marketing regulations or ability to operate effectively in a regulated environmentAbility to create a high performing leadership team and build a high-performing team to successfully lead initiatives, projects and activities that support departmental and organizational goalsExcellent interpersonal skills, including the ability to work across the organization and interact/influence/negotiate effectively at all levels of management and peersAbility to think critically, solve problems, make decisions and build trust across the company and effectively envision, develop, and implement new strategies to address competitive complex business issuesExpert general management knowledge and skills, such as departmental goal setting and planning, budgeting and personnel administrationAbility to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core ValuesIntermediate to Advance level proficiency with Microsoft Word, Excel, Teams and OutlookEducation & ExperienceBachelor's degree in Marketing, Business, Communications, a related field, or equivalent combination of education and experience requiredMaster's degree in an applicable field preferred10+ years progressive and executive-level B2B marketing leadership experience required, preferably in financial services, payments, healthcare, professional services, technology, or another complex and regulated B2B environment10+ years leadership/supervisory experience, including demonstrated success leading leaders, building high performing teams, and influencing cross-functional stakeholders requiredFor individuals applying, assigned and/or hired to work in areas with pay transparency requirements, Commerce is required by law to include a reasonable estimate of the compensation range for some roles. This compensation range is for the Director, Marketing - Commercial job and contemplates a wide range of factors that are considered in making compensation decisions, including but not limited to location, skill sets, education, relevant experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for any applicable differentials (geographic, bilingual, or shift) that could be associated with the position or where it is filled. At Commerce, compensation decisions are dependent on the facts and circumstances of each situation. A reasonable estimate of the current base pay is $158,000 to $187,500 annually. This position will be eligible for additional compensation through performance-based incentive plan(s) that will correspond to meeting performance goals.The candidate selected for this position may be eligible for the following employment benefits: employer sponsored health, dental, and vision insurance, 401(k), life insurance, paid vacation, and paid personal time. In addition, we offer career development, education assistance, and voluntary supplemental benefits. Click here to learn more.Location: 1000 Walnut St, Kansas City, Missouri 64106Time Type:Full time