Senior Associate, Paid Media
robert halfNew York (NY)
About the role
Senior Associate, Paid Media
Location: Hybrid- 3 days a week in office. Required.
Reports To: Associate Director, Paid MediaAbout the Opportunity
We are a fast-paced marketing communications agency seeking a Senior Associate, Paid Media to join our growing team. This role is ideal for a hands-on media professional who enjoys executing campaigns, optimizing performance, and collaborating across multiple client accounts. You'll work closely with the Associate Director of Paid Media and partner with cross-functional teams to deliver results-driven campaigns across search, social, and programmatic channels. We're looking for someone who thrives in the details, enjoys being in platforms daily, and takes ownership of campaign execution from launch through optimization and reporting.
Key Responsibilities:
Manage the day-to-day execution of paid media campaigns across search, paid social, and programmatic channels.
Build, launch, monitor, and optimize campaigns to achieve client KPIs and performance goals.
Work across multiple client accounts simultaneously, ensuring campaigns are delivered accurately and on schedule.
Perform audience targeting, budget management, bid optimization, and pacing analysis.
Analyze campaign performance and provide actionable insights and recommendations.
Create campaign reports and contribute to client-facing presentations.
Collaborate with account management, analytics, creative, and strategy teams to ensure integrated campaign execution.
Stay current on platform updates, industry trends, and emerging paid media opportunities.
Support testing initiatives and identify opportunities to improve campaign performance and efficiency.
Qualifications:
3-5+ years of hands-on paid media experience, preferably within an agency environment.
Experience managing campaigns across multiple channels, including:
- Google Ads (Search, Display, YouTube)
- Meta Ads Manager (Facebook & Instagram)
- LinkedIn AdsProgrammatic DSPs such as DV360, The Trade Desk, or similar platforms
Strong understanding of campaign optimization, targeting, audience segmentation, bidding strategies, and media reporting.
Comfortable managing budgets and monitoring campaign pacing.
Experience working across several client accounts and balancing competing priorities.
Proficiency in Microsoft Excel and performance reporting tools.
Strong analytical, organizational, and communication skills.
Ability to work independently while contributing to a collaborative team environment.
Preferred Experience:
Exposure to GA4, Looker Studio, or other analytics platforms.
Experience with conversion tracking, tag management, and attribution reporting.
Knowledge of emerging media channels and evolving digital advertising trends.
What Success Looks Like:
You are comfortable working directly in media platforms every day.
You proactively identify optimization opportunities and act on them.
You can effectively manage multiple clients and deadlines with minimal oversight.
You bring a strong execution mindset and enjoy being a true "doer" rather than simply overseeing work.
You contribute to strong client outcomes through thoughtful, detail-oriented campaign management.
This is an excellent opportunity for a paid media professional looking to deepen their channel expertise, gain exposure to a diverse client portfolio, and grow within a collaborative agency environment.
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