Angler-Driven PMM for Performance Fishing Gear

Posted yesterday

columbia sportswearPortland (ME)

Marketing Managers Sporting Goods Retailers

SENIORITY

Senior

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About the role

Columbia Sportswear Company in Portland, OR is seeking a Product Marketing Manager for the Performance Fishing Gear (PFG) business to lead category and product marketing initiatives. You will serve as the fishing consumer expert, shaping seasonal GTM plans that resonate with anglers across North America. You'll translate product benefits into compelling consumer storytelling, collaborate with insights, product creation, partnerships, and digital marketing, and measure performance to refine

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