Senior Direct Mail Copy Strategist
homeserve usaNorwalk (CT)
Senior Direct Mail Copy Strategist
Posted 2 days ago
homeserve usaNorwalk (CT)
SENIORITY
Manager
About the role
HomeServe USA is seeking a Senior Copy Strategist to craft response-triggering copy and concepts for direct mail packages and other direct response materials. The role blends strategic storytelling with performance-driven messaging to drive acquisition and retention for HomeServe's home protection plans. Under the Copy Director, you will collaborate with the creative team to produce winning direct response assets, spanning direct mail, digital, and DRTV channels, with a focus on balancing
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