Media Manager
randstad usaNew York (NY)
About the role
A $60M+ beauty/cosmetics brand is seeking a versatile Media Manager to lead end-to-end media strategy and channel execution for a growing consumer brand. This role combines high-level strategic planning with hands-on campaign execution. Partnering closely with internal marketing leaders and external agency, you will own channel allocation, directly run emerging platforms, and lead performance analysis to drive profitable growth.
Key Responsibilities:
Strategic Leadership: Develop full-funnel media plans, guide overall budget allocation, and lead optimization testing across audiences, landing pages, and creative formats. Hands-On Channel Execution: Directly build, manage, and optimize campaigns across secondary paid channels, including Tik Tok, Pinterest, Snapchat, and Reddit. Agency Management: Direct and evaluate external agency partners managing Meta and Google ad accounts to ensure aligned priorities, budget pacing, and quality tracking. Budget & Performance Optimization: Manage monthly budgets of $300K+, optimizing campaigns against key efficiency metrics like CAC, ROAS, MER, CTR, and CVR.Analytics & Reporting: Leverage GA4, Triple Whale, and attribution tools to deliver actionable weekly and monthly performance insights while maintaining strict data hygiene. Creative Testing: Analyze ad creative performance to develop actionable creative briefs and testing frameworks in collaboration with creative teams. Cross-Functional Alignment: Coordinate media timing around major product launches, promotional events, affiliate marketing, and social commerce operations.
Qualifications & Requirements
Experience:
3-5++ years of hands-on paid media experience, ideally within e-commerce, consumer goods, or multi-SKU brands. Budget Scale: Track record of direct oversight for $250K+ in monthly paid media spend. Platform Mastery: Strong proficiency with Meta Ads, Google Ads, Tik Tok Ads, Pinterest, GA4, and Triple Whale. E-Commerce Context: Background with Shopify platforms, agency management, affiliate programs, and social shopping integrations. Analytical Mindset: Exceptional ability to synthesize complex multi-platform data into clear strategic recommendations. Offices located in NYC and Long Island (hybrid).Salary could be 140-150k or more depending on experience. Full benefits and bonus available.
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