Vice President of Product Marketing & Pricing Strategy
Posted 17 days ago
confidentialSeattle (WA)
Marketing ManagersOffices of Physicians, Mental Health Specialists
SENIORITY
Manager
About the role
Vice President of Product Marketing & Pricing StrategyAbout the CompanyLeading provider of EHR & practice management softwareIndustryInternetTypePrivately HeldFounded2012Employees501-1000CategoriesInformation Technology & ServicesTechnologyElectronic Health RecordsHealth Care Information TechnologyMental HealthPatient ManagementSpecialtiesehrtherapy notesonline appointment schedulinginsurance billingpractice documentationcalendarclient portalsecure messagingtelehealthsecure paymentsdietitianslphealth and wellnesstherapistcounselorcbthealth insurancecontinuing educationemrphysical therapyoccupational therapychiropractorslactation specialistssubstance abuse counselorsand practice management softwareAbout the RoleThe Company is seeking a Vice President of Product Marketing and Pricing Strategy to play a pivotal role in the advancement of its product-led growth strategy. The successful candidate will be responsible for leading the product marketing strategy across the entire portfolio, including go-to-market strategies, product positioning, messaging, and customer segmentation. This role demands a leader with a proven track record in a high-growth SaaS or technology business, particularly in the areas of pricing, packaging, and monetization. The VP will be expected to partner closely with cross-functional teams to ensure that the product marketing and pricing strategies align with the company's business goals and customer needs. Key responsibilities for the Vice President of Product Marketing and Pricing Strategy include owning the pricing, packaging, and monetization strategy, leading complex pricing initiatives, and developing pricing strategies that balance customer value and revenue growth. The ideal candidate will have a deep understanding of SaaS pricing, be adept at pricing change management, and have experience in commercializing AI-enabled products. They should also be skilled in market research, customer insights, and competitive strategy, with the ability to translate this information into actionable business recommendations. The role requires a strategic leader with strong executive communication skills, the ability to influence senior leaders, and a leadership style that is both strategic and accountable for business outcomes.Hiring Manager TitleChief Marketing OfficerFunctionsProduct Marketing
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