Head of Customer Lifecycle & Data Activation
virgin hotelsMiami (FL)
Head of Customer Lifecycle & Data Activation
Posted 2 days ago
virgin hotelsMiami (FL)
SENIORITY
Manager
About the role
Virgin Hotels Collection seeks a Senior Director of Customer Lifecycle Marketing to drive a data-driven guest lifecycle program. You will lead IRU adoption, govern guest data, and translate insights into revenue and retention improvements across loyalty, marketing, and guest services.
You will manage a small specialist team and influence broader activation ecosystems including paid media, analytics, and property teams.
Before you apply
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Your profile is current
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Two examples you can talk through
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A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
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Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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