Digital Marketing & CRM Manager

Job Title: Digital Marketing & CRM Manager

Location: On-site in Cockeysville, MD

Salary: $70,000 – $85,000 / year

Reports To: VP of Marketing

Position Summary: On behalf of our client, A&A Global Industries, we are seeking a strategic, hands-onDigital Marketing & CRM Managerto lead campaign strategies, email marketing, automation, and performance reporting across A&A Global and their portfolio of brands, including Koko's (their rapidly growing novelty candy division). Since 1938, A&A Global has been a family-owned and operated leader in redemption toys, bulk vending, amusement, and novelty candy. In this role, you will own campaigns from concept to execution, build automated customer journeys, and leverage data to drive revenue, engagement, and repeat purchases. Key Responsibilities & Duties Campaign Strategy & Execution: Own the marketing campaign calendar, including promotions, product launches, and customer retention initiatives. Plan and execute email campaigns, including copywriting, segmentation, setup, testing, and optimization. Automation & CRM Management: Build and manage automated customer journeys using Salesforce Marketing Cloud. Utilize customer data and buying behavior to develop targeted campaigns that increase revenue, repeat purchases, and average order value. Cross-Functional Collaboration: Partner closely with Sales, Merchandising, Web, and Creative teams to coordinate multi-channel campaigns, support lead nurturing, and meet strict deadlines. Analytics & Reporting: Manage campaign analytics and reporting covering conversions, attributed revenue, and ROI. Provide clear reporting connecting marketing activity directly to sales.

Experience: 4–7+ years of hands-on digital marketing, email marketing, or marketing automation experience, with a proven ability to independently plan, execute, and measure successful campaigns. Platform Expertise: Experience with email marketing and CRM platforms such as Salesforce Marketing Cloud, Klaviyo, HubSpot, or similar tools. Strong knowledge of customer segmentation, automated journeys, A/B testing, and campaign analytics. (Experience with Salesforce CRM, Salesforce Commerce Cloud, and B2B e-commerce is strongly preferred). Tool Proficiency: Proficiency in Canva, Microsoft 365, AI tools (ChatGPT, Claude), and project management platforms like Monday.com.

Core Competencies: Excellent communication, organization, and interpersonal skills, including conflict resolution, cross-functional collaboration, and the ability to manage multiple priorities proactively.

Benefits & Perks: Medical, dental, and vision insurance 401(k) with employer match Paid time off (PTO) + paid holidays Pet insurance options Life insurance Why People Love Working With Our Client: You'll work with products that make people smile alongside a team that is hardworking, collaborative, and fun. Enjoy the close-knit feel of a family-owned business combined with the real infrastructure and growth opportunities of a rapidly scaling enterprise.