Digital Marketing Specialist

Posted 2 days ago

acara solutions an aleron companyLouisville (KY)

Market Research Analysts and Marketing Specialists Other Services Related to Advertising

SENIORITY

Senior

SALARY

$25.00/hour

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About the role

Acara Solutions is seeking a Digital Marketing Specialist to work with our client Headquartered in Boston, MA. This position is 100% remote.

Pay: $25.00/hour

Schedule: Full Time 40 Hours per week

Job Type: 12-month contract with possible opportunity of extension

Overview: We're seeking a talented and motivated Marketing Specialist to join the Toast team for a 6-month contract role. As part of our Marketing Suite team, you'll play a critical role in providing full-service demand-generation to restaurants, using a variety of Toast products such as Email, SMS, Social Media, SEO, Ads, printed assets and more. This role is ideal for individuals with a passion for digital marketing, copywriting, SEO and brand management. You'll work closely with restaurant owners, bringing their vision to life, implementing our tools, and identifying areas for improvement to ensure a seamless user experience.

Key Responsibilities:

Be the point of contact across onboarding, approvals and keeping customers informed on the latest and greatest with their marketing plans.
Own the monthly marketing cycle - create the strategy, calendar, copy and designs for marketing campaigns across Email, SMS and Social, leveraging Toast's internal tools.
Set up and maintain automations such as winback campaigns, receipt marketing and happy hour deals.
Execute channel optimizations (SEO, Google Business Profile, website, listings) and design flyers or other printed collateral as needed.
Report & iterate - deliver monthly performance reports with clear insights; adjust tactics to hit customer goals.

Here's what you'll need: High School Diploma or GEDMinimum 2 years of experience with digital marketing tools Minimum 2 years of experience interfacing with customers on a recurring basis Here's what sets you apart from other candidates A strong eye for design and ability to create visually appealing, user-friendly campaigns. Excellent project management and communication skills Strong attention to detail, problem-solving skills, and the ability to manage multiple projects simultaneously. Familiarity with the restaurant industry or small business marketing is a plus.

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