Outside Sales Representative
connecticut carpentry groupNew Britain (CT)
Outside Sales Representative
Posted today
connecticut carpentry groupNew Britain (CT)
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelOther Building Finishing Contractors
SENIORITY
Mid
About the role
Job Description:
With over 40 years in business, we know a thing or two about selling ourselves—but we'd rather let our people, our craftsmanship, and our reputation do the talking. For more than four decades, Connecticut Carpentry Group has delivered superior craftsmanship that meets real needs and transforms everyday spaces. Our commitment to quality, innovation, and precision drives everything we do, from concept to completion. We take pride in creating purposeful solutions that stand the test of time while making a lasting, positive impact for our customers, partners, and employees. If you're looking to join a team that values craftsmanship, collaboration, and continuous growth, we'd love to hear from you.
Position Summary:
The Outside Sales Representative is responsible for generating new business and growing long-term relationships with residential and commercial customers throughout Connecticut and surrounding markets. This position is primarily field-based, spending the majority of each week meeting with prospective and existing customers.
The primary focus will be:
- Closet companies
- Bath and kitchen showrooms
- Remodeling companies
- Cabinet dealers
- Interior designers
- ContractorsBuildersThe representative will promote The Edge's and Connecticut Carpentry Group’s capabilities in:
- Custom closets
- Vanity tops
- Countertops (Quartz, Granite, Solid Surface, etc.)Millwork
- Specialty fabrication
- Additional interior finishing products
The goal is to become a trusted resource for customers while consistently creating new opportunities and increasing revenue.
Primary Responsibilities:
- Business Development (70%)Prospect new customers daily
- Schedule and conduct in-person sales meetings
- Visit existing customers on a regular schedule
- Introduce The Edge's products and capabilities
- Deliver brochures, samples, and marketing materials
- Identify upcoming projects before bid stage
- Develop relationships with decision makers
- Generate qualified sales opportunities
- Attend networking events and industry functions
- Maintain an organized sales territory
- Setup and host lunch and learns, as well as shop tours
- Customer Relationship Management (20%)Build long-term customer relationships
- Conduct routine customer check-ins
- Resolve customer concerns quickly
- Coordinate introductions between customers and estimating/project management
- Follow up on completed jobs
- Request referrals and testimonials
- Keep CRM updated with customer activity
- Sales Support (10%)Work with estimating to prepare pricing
- Assist with project handoffs
- Gather project information and drawings
- Coordinate sample deliveries
- Help identify production opportunities
- Monitor customer satisfaction
- Target Customers
- Primary Markets
- Custom Closet Companies
- Bath Showrooms
- Kitchen & Bath Dealers
- Interior Designers
- Remodeling Contractors
- Secondary Markets
- General Contractors
- Home Builders
- Property Management Companies
- Multi-Family Developers
- ArchitectsCommercial Millwork Contractors
- Products Sold
- ClosetsCloset systems
- ShelvingCustom storage
- AccessoriesCloset components
- BathVanity tops
- Floating vanities
- Decorative panels
- Bath cabinetry support
- Shower PansWet walls
- CountertopsQuartzGraniteSolid Surface
- LaminateSpecialty surfaces
- Additional Products
- Reception desks
- Wall panels
- Commercial millwork
- Custom fabrication
- Architectural components
- Weekly Expectations
- Customer Visits20–25 face-to-face meetings
- Prospecting50+ outbound calls or emails
- New Accounts5–10 qualified opportunities each week
Follow-ups
All active quotes followed up within 5 business daysCRMDaily updates on customer activity
Success Metrics (KPIs)
Sales Activity
Customer visits completed
New accounts opened
Meetings scheduled
Quotes generated
Quote follow-up percentage
RevenueMonthly sales
Gross profit
New customer revenue
Existing customer growth
Annual sales goals
Customer Service
Response time
Customer retention
Repeat business
Customer satisfaction
Requirements
Required Qualifications:
- 3+ years of outside sales experience (building products or construction preferred)
- Strong communication and relationship-building skills
- Ability to travel throughout Connecticut and neighboring states
- Self-motivated and organized
- Comfortable using CRM software
- Valid driver's license with reliable transportation
- Ability to read plans and understand construction terminology is preferred
- Preferred Experience
- Experience selling one or more of the following:
Cabinets
CountertopsMillworkClosetsInterior finishes
Building materials
Commercial interiors
Construction services
SkillsRelationship building
ProspectingTerritory management
NegotiationPresentation skills
Time managementCRM management
Problem solving
Customer service
TerritoryThe representative will primarily serve:
Connecticut
Central Massachusetts
Rhode IslandSelect areas of New York (as assigned)
Travel is expected 4–5 days per week, with most work performed in the field.
Ideal Candidate:
The ideal candidate enjoys meeting new people, thrives in a customer-facing environment, and is motivated by developing business through strong relationships. They are comfortable managing a sales territory independently, identifying new opportunities, and serving as the face of The Edge and Connecticut Carpentry Group in the marketplace.
Growth Opportunities
This role offers opportunities to expand into:
- Senior Outside Sales Representative
- Territory Sales Manager
- Regional Sales Manager
- Strategic Accounts Manager
- Business Development Manager
As The Edge and Connecticut Carpentry Group grow, this position can evolve into leading larger territories, mentoring additional sales representatives, and managing key customer relationships while continuing to drive revenue growth.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
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Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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