Business Systems Analyst – Digital Analytics & MarTech

Location: Remote; candidates must be based in the Denver, CO, or Austin, TX metropolitan area.

What You'll Do: Partner with business stakeholders, site owners, product teams, architects, developers, analytics SMEs, and platform owners to define, document, and manage business and system requirements. Translate business objectives, measurement needs, and reporting requirements into actionable epics, features, user stories, and acceptance criteria. Facilitate requirements-gathering workshops and working sessions across multiple disciplines. Identify dependencies, risks, assumptions, gaps, and impacts across workstreams. Maintain requirements traceability from business objectives through implementation and reporting. Lead the documentation and coordination of analytics, tagging, tracking, measurement, and data-layer requirements across the site rebuild initiative. Partner with Analytics, MarTech, Tealium, Adobe Analytics, development teams, and other stakeholders to define tracking strategies and implementation requirements. Create and maintain tagging specifications, tracking matrices, data dictionaries, measurement plans, and governance documentation. Ensure business goals, conversion metrics, client journeys, and reporting needs are accurately represented in technical requirements. Validate that tracking requirements are incorporated into development plans, testing activities, and production-readiness reviews. Help establish scalable processes for performance measurement, reporting, governance, and end-to-end traceability. Work closely with Delivery Leads, Product Managers, Technical Project Managers, Scrum teams, and Engineering partners throughout the development lifecycle. Support backlog refinement, prioritization, sprint planning, and requirements clarification. Collaborate with QA and UAT teams to ensure requirements are testable and measurable. Assist with defect triage, issue resolution, and change-management activities. Support release readiness and implementation planning. Serve as a liaison among Marketing, Content, Product, Technology, Analytics, Compliance, and other subject-matter experts. Facilitate discussions that align business objectives, technical feasibility, and measurement requirements. Communicate project status, requirement changes, risks, dependencies, and recommendations to leadership and delivery teams.

Required Skills & Experience: 5+ years of Business Systems Analysis, Product Analysis, Digital Product Delivery, or related experience. Demonstrated experience writing:

• Business requirements documents
• Functional requirements
• Epics, features, and user stories
• Acceptance criteria
• Process flows
• Data requirements
• Use cases
• Experience supporting Agile and/or SAFe delivery environments.
• Strong analytical and problem-solving capabilities.
• Excellent facilitation and stakeholder management skills.
• Ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Strong verbal, written, and presentation communication skills.
• Experience supporting website, digital marketing, CMS, or customer experience platforms.
• Experience with tagging and measurement technologies such as:
• Adobe Analytics
• TealiumGoogle Analytics
• Data Layer frameworks
• Tag Management Systems
• Client-side and Server-side approaches
• Knowledge of digital performance measurement, attribution, conversion tracking, and reporting.
• Experience partnering with developers, architects, QA teams, and analytics teams on implementation initiatives.
• Familiarity with content platforms, metadata, taxonomy, governance, and digital asset management concepts.
• Experience with:
• JiraAzure DevOpsConfluenceMiroFigmaExcelUnderstanding of API integrations, data flows, and system interactions.
• Success in this role:
• Drive clear, complete, and actionable requirements for tagging, reporting, and measurement capabilities.
• Ensure user stories and acceptance criteria are development-ready.
• Improve traceability between business objectives, implementation, and reporting outcomes.
• Reduce ambiguity and rework through strong requirements management.
• Establish consistent documentation and governance practices for tracking and reporting.
• Enable accurate performance measurement across experiences, journeys, and conversion opportunities.
• Help teams deliver business-ready capabilities on schedule with clear visibility into outcomes and performance.