Marketing & Branding Manager
usa tech recruitArlington (VA)
About the role
Marketing & Branding Manager Marketing · Branding · Strategy Lead U.S. brand strategy for Our Client’s own-brand portfolio across Supplements, Health & Wellness and CPG.
Location: United States
- West Coast Employment: Full-time Working Model: Hybrid / RemoteKey Focus Areas: U.S. Brand Strategy
- Budget Ownership
- Agency Management
- Cross-channel Growth
- CPG / Supplements
Key Responsibilities:
- Own U.S. brand strategy
- Define positioning, localization and audience growth paths for Our Client’s own-brand portfolio.
- Drive end-to-end campaigns
- Lead campaigns from planning and creative direction through to channel execution across social, PR, influencers and retail.
- Own the brand marketing budget
- Plan spend, track ROI and deliver measurable brand-awareness outcomes.
- Lead cross-channel coordination
- Align Amazon, Costco, Target and DTC channels to create a unified brand experience.
What We’re Looking For:
- Required 5+ years of brand marketing experience in CPG, Supplements or Health & Wellness
- Proven track record of building brands in the U.S. market
- Hands-on experience owning and managing a brand marketing budget
- Based in the U.S. with deep cultural fluency in U.S. consumer behavior
PreferredBig-brand or 4A agency background running U.S. campaignsU.S. retail partnership experience, including Costco, Target, etc.
Based on the U.S. West Coast, preferably California or Washington
Cross-border team or international HQ experience
Company: Our Client
Location: United States, West Coast
Type: Full-time, Hybrid / Remote
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