Marketing Manager - Brand Strategy & CRM

Posted yesterday

globalchannelmanagementNew York (NY)

Marketing ManagersMarketing Consulting Services

SENIORITY

Manager

About the role

Job Description: Marketing Manager – Brand Strategy & CRMAbout the Role Are you a rare hybrid marketer who loves high-level brand storytelling but isn't afraid to dive deep into SQL data pipelines? A leading premium eyewear retailer is looking for a Marketing Manager to lead go-to-market planning and omni-channel initiatives across North America.

What We're Looking For: (Required Skills):Technical Data Skills: Solid SQL and data analysis capabilities. You must be able to independently develop and validate targeting logic.

Platform Experience: Hands-on experience with CRM and data tools like Unica, Responsys, and Google Big Query. (Figma knowledge is a major plus!)Campaign QA: Strong attention to detail with proven experience in CRM campaign execution, proofing, and Quality Assurance. Mindset: A strategic, results-driven critical thinker who thrives in ambiguity, troubleshoots independently, and takes proactive ownership.

What You'll Do: (Major Duties):Brand Leadership: Articulate a clear, inspired vision for regional brand initiatives; ensure consistent campaigns across all consumer touchpoints. Campaign & CRM Execution: Partner cross-functionally to build, proof, and QA targeted CRM marketing campaigns. Test & Learn: Develop innovative, insights-driven test-and-learn initiatives based on consumer trends. Marketing Analysis: Independently analyze campaign effectiveness and validate complex targeting logic to optimize future initiatives. Team Development: Directly manage, motivate, and mentor team members to reach their full potential.

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