Associate Vice President of Digital Strategies
Posted 15 days ago
confidentialEl Paso (TX)
Marketing ManagersColleges, Universities, and Professional Schools
SENIORITY
Manager
About the role
Associate Vice President of Digital StrategiesAbout the CompanyStrategic Enrollment Management companyIndustryManagement ConsultingTypePrivately HeldFounded2015Employees11-50CategoriesCRM SolutionsMarketingConsulting & Professional ServicesMarketing & AdvertisingEducationDigital MarketingData & AnalyticsRecruitingManagement ServicesCreative CommunicationAnalyticsDigital AdvertisingTrainingConsultingProfessional ServicesAgencySpecialtiesip targeting for educationdigital advertisingenrollment marketingenrollment management consultinggeodemographic modelingstudent searchand higher educationAbout the RoleThe Company is seeking an Associate Vice President of Digital Strategies to provide strategic leadership in the digital marketing domain. The successful candidate will be the primary advisor on digital marketing strategy for client-partner campaigns, leading the development, execution, optimization, and measurement of digital marketing initiatives to meet enrollment goals. Key responsibilities include serving as the strategic advisor for digital advertising, overseeing multi-channel digital marketing engagements, analyzing campaign performance, and managing a team of digital marketing and automation professionals. The role also involves building and maintaining relationships with senior institutional leaders, supporting client retention and growth, and contributing to the development of digital marketing methodologies and tools. Applicants for the Associate Vice President of Digital Strategies position at the company should have a Bachelor's degree in a relevant field, with a Master's degree preferred, and extensive experience in digital marketing, particularly within the higher education sector. The role requires a comprehensive knowledge of digital marketing platforms, advertising metrics, and analytics, as well as proficiency in various digital marketing content creation tools. The ideal candidate will demonstrate strong leadership, communication, and collaboration skills, and be adept at managing and optimizing digital marketing campaigns. Adaptability to new processes and a proactive approach to staying current with industry trends are essential. The position also involves periodic travel and the supervision of a digital marketing team.Hiring Manager TitleSenior Vice President of Client RelationsFunctionsMarketing
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