YouTube Channel Strategy Lead – Growth & Franchises

Posted yesterday

nbaSecaucus (NJ)

Advertising and Promotions Managers Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

SENIORITY

Manager

Apply

About the role

The NBA seeks a Senior Director of You Tube Channel Strategy & Programming to lead our global You Tube content across formats. You will own the strategy, drive audience growth, and partner with Content, Media Partnerships, Finance, Legal, and You Tube to deliver scalable franchises. You will translate platform signals into programming decisions, optimize thumbnails and metadata, and guide a data-driven testing culture to maximize engagement and retention.

Before you apply

Applying takes about a minute. These four things decide how fast it moves after that.

Your profile is current

It's what we read first. Occupations, seniority and locations matter more than a long history.

Two examples you can talk through

Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.

A number in mind

What you're on now and what would make you move. We negotiate better when we know both.

Your notice period

Employers plan around it, and it's the question that stalls offers most often.

Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.