Social Media Manager

Reale Actives is setting a new standard for acne-prone skin. Founded by Alix Earle and developed alongside dermatologist Dr. Kiran Mian, the brand was built from real experience with breakouts and the belief that skincare should be both effective and uncomplicated. Our products combine clinically proven actives with barrier-supporting ingredients to treat breakouts while keeping skin balanced and healthy. We focus on formulas that actually work — gentle exfoliators, oil-balancing actives, redness-reducing ingredients, and microbiome-friendly hydration designed to improve overall skin quality. At Reale Actives, we're building more than a skincare line. We're building a brand rooted in authenticity, confidence, and real life. Our team is collaborative, entrepreneurial, and passionate about creating products that help people feel comfortable in their skin. We're looking for thoughtful, curious people who are excited to help shape a fast-growing beauty brand from the ground up. Role Overview We're looking for a Social Media Manager to own the day-to-day execution of Reale Actives' social presence — publishing, captions, community management, scheduling, and the operational backbone that keeps content moving every day. You'll work closely with the Director of Social, translating brand and content strategy into a living calendar, sharp copy, and consistent, on-time posting across TikTok, Instagram, and other channels. This role is the connective tissue between strategy and execution, and between the brand and its community. What You'll Own In this role, you will take ownership of key initiatives including: Daily Publishing & Calendar Management Own and maintain the day-to-day content calendar across all social channels, ensuring it reflects brand priorities, product moments, and cultural/timely opportunities Schedule and publish content daily, ensuring accuracy, timeliness, and platform-specific best practices (formatting, hashtags, tagging, link placement, etc.) Coordinate the handoff from shoots and content production into a publish-ready calendar, flagging gaps or asset needs early Copy & Captions Write all day-to-day captions, copy, and on-platform text in Reale Actives' brand voice — fun, understandable, never overly clinical Adapt messaging across platforms (TikTok vs. Instagram vs. emerging channels) while keeping a consistent brand point of view Partner with the Director of Social on messaging for major launches, campaigns, and sensitive moments (e.g., ingredient or efficacy conversations) where tone matters most Community Management Lead community management strategy in partnership with the Social & Community Coordinator Escalate sentiment shifts, recurring questions, or potential PR/community issues to leadership Ideate proactively on ways to activate our community on social Content Coordination Maintain organization of content libraries, asset trackers, and calendars so they're easily accessible for cross-functional partners Performance Tracking Track day-to-day content performance across channels and compile regular reporting for the Director of Social and upper leadership Flag what's resonating in near-real-time so the team can lean into momentum (trending formats, high-performing posts, community favorites) Stay on top of platform updates, trends, and competitor activity, bringing ideas back to the team Work closely with Social, Brand, Influencer, and CX teams to stay aligned on campaigns and messaging Support launches and campaigns by ensuring storytelling on social is optimized to help achieve business goals Requirements What We're Looking For 4+ years of experience in end-to-end social media management, ideally in beauty, DTC, or a fast-moving consumer brand Excellent writing skills with a demonstrated ability to nail a brand voice — please be ready to share writing samples or past captions/copy Hands-on experience with social publishing and scheduling tools, and native fluency in TikTok and Instagram best practices Comfort with high posting volume and a fast-changing calendar; you're organized under pressure, not just when things are calm and can pivot when the need arises Experience with community management, including handling sensitive or critical comments with care and brand-appropriate tone Basic photo and video editing skills (Adobe, CapCut, Canva or similar) for quick-turn, platform-native content A genuine interest in skincare/beauty and an understanding of the acne care conversation Reale Actives is part of Strong collaborator who can take direction from a Director-level strategy and run with execution independently Comfortable working in a fast-paced, always-on environment As a growing startup, responsibilities may evolve as the company continues to scale. Nice to Have Experience in DTC, beauty, wellness, or consumer brands Familiarity with social sentiment tracking tools (ex: Nectar Social, Archive) Prior experience managing or mentoring a coordinator or more junior team member Equal Opportunity Employer Reale Actives is an equal opportunity employer and values a diverse and inclusive workplace. Why You'll Love Working at Reale Actives Comprehensive healthcare (medical, dental, vision) with 100% employee premium coverage Unlimited PTO plus paid holidays and sick time Paid parental leave Access to modern health & wellness resources (primary care, mental health, virtual care) Los Angeles-based hybrid work model (2–3 days in office) Early-stage environment with the opportunity to build and have real impact #J-18808-Ljbffr