Vice President of Growth
inno suppsDenver (CO)
About the role
Inno Supps is one of the fastest-growing supplement brands in the industry—and we’re building toward something massive: becoming the world’s largest supplement company while helping millions of people improve their health with products made without artificial sweeteners, fillers, or harmful additives. We’re hiring THE BEST IN THE WORLD VP of Growth to own and scale the engine that drives our eCommerce and Direct-to-Consumer growth.
The Opportunity:
The VP of Growth is the Senior leader accountable for site customer acquisition and end-to-end eCommerce marketing execution. You’ll set the strategy, lead cross-functional teams, and deliver measurable outcomes: higher conversion, lower CAC, and support improvement of LTV.You will directly lead the eCommerce, Marketing, and Content functions and partner closely with Product, Creative, Engineering/Development, Analytics, and Operations. What You’ll Own Enterprise Growth Strategy: Build and execute the eCommerce growth roadmap across acquisition, retention, and full-funnel performance. Site & Funnel Performance: Improve conversion rate, AOV, LTV, and onsite revenue through testing, merchandising, CRO, and funnel optimization. Customer Acquisition & Retention: Drive efficient scale while reducing CAC and improving cohort performance and repeat purchase behavior. Team Leadership: Develop high-performing leaders across marketing, UX/UI, web ops, and growth initiatives. Data & KPI Rigor: Establish the operating cadence, dashboards, and performance accountability across teams. Customer Experience Excellence: Own the digital experience across all touchpoints—site, landing pages, checkout, post-purchase, and subscription flows. Cross-Functional Execution: Align marketing, creative, web, and operations to ship fast, iterate often, and win the week. Innovation & Competitive Edge: Stay ahead of eCommerce trends, platforms, and emerging tactics that translate into revenue and margin.
What We’re Looking For:
Bachelor’s degree required in Business, Marketing, or related field, preferred 7+ years leading growth/eCommerce in a DTC eCommerce environment with clear, provable performance outcomes Strong experience partnering with design + development teams (including distributed/overseas teams)Proven ability to lead end-to-end product and web initiatives: roadmaps, sprint planning, prioritization, user stories, acceptance criteria Confident in technical and analytical conversations: data flows, eCommerce + payments + analytics stacks, data warehouses/back-end systems Executive-level communication: can influence, align, and drive decisions across departments High-velocity operator: decisive, accountable, and comfortable iterating quickly Entrepreneurial mindset and thrives in a fast-paced, performance-driven culture Why Inno Supps Competitive compensation + performance-based incentives Mission-driven business focused on real customer outcomes High-growth environment where your impact is immediate and measurable Strong culture with high standards, collaboration, and continuous improvement In-person collaboration (team energy, speed, and execution matter here)Benefits + perks: Medical/Dental/Vision, PTO, paid holidays, company outings, onsite neck massages, free onsite products + employee discounts👇 CHECK US OUT AND LET'S DOMINATE THE WORLD TOGETHERInno Supps - High Quality Sports Supplements Inno Supps (@innosupps) • Instagram photos and videos Inno Supps ⚡️ (@innosupps) | Tik Tok
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