Digital & Social Media Coordinator

Posted today

spray polyurethane foam alliance spfaMinneapolis (MN)

Public Relations Specialists Other Services Related to Advertising

SENIORITY

Senior

SALARY

$60,000 – $70,000

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About the role

Reporting to the Director of Marketing & Communications for the Spray Polyurethane Foam Alliance (SPFA) with the ability to work remotely from anywhere in the United States, the Digital & Social Media Coordinator will be responsible for day-to-day social media management, email campaign production, and digital content support for turning organizational marketing plans into consistent, on-brand execution. Dynamic opportunity to make a real impact within a hands-on industry. SPFA member contractors, manufacturers, suppliers, and distributors rely on innovative marketing to find education, earn certifications, connect with peers, and grow their businesses. Working with a team of communication professionals, this role will sharpen skills in social media, email, video, and events with expectations to advance your career.

Responsibilities:

Social Media Management: Oversee SPFA’s Facebook, Instagram, LinkedIn, X, and YouTube channels day to day. Draft platform-specific posts, maintain the Content Calendar to support multiple posts per weekday, and schedule approved messaging.
Community Outreach: Monitor comments, messages, and mentions daily while responding to routine questions using approved guidance. Support membership engagement opportunities through social media platforms.· Event and Campaign Support: Execute digital promotion of the annual SprayFoam Convention & Expo, Professional Certification Program Roadshows, and membership campaigns – including onsite digital and social media coverage.· Promotional Tactics: Build and maintain strong relationships with media and industry partners while providing insights related to messaging and content, design, production, and distribution.· Digital Communications: Execute multi-channel communications (e.g., marketing emails, podcasts, social media, videos) including production and scheduling of digital and print materials.· Website Support: Updating sprayfoam.org in WordPress including posting news and event details, as well as fulfilling advertising agreements, sponsorships, and resources.· Analytics and Reporting: Track engagement, reach, and follower growth across platforms and prepare monthly performance reports.· Video Production: Manage scripts, recordings, and editing of short-form promotional and informational videos to use on social media and in member communications.· Policy Compliance: Follow SPFA’s social media, brand, and consent guidelines including antitrust requirements that apply to trade association communications. Required Knowledge, Skills and Abilities· Bachelor’s degree in Business, Communications, Marketing, or a related field/equivalent experience.· 1-3 years of hands-on experience managing social media for an organization or brand.
Strong short-form writing and editing skills with a sharp eye for detail and brand consistency.
Ability to learn and translate technical subject matter into clear, accurate social content with guidance.·

Strong relationship-building skills and the ability to collaborate with industry stakeholders.· Experience tracking and reporting social media and email performance metrics.· Excellent organizational silks, adept at managing multiple complex projects and deadlines including a high-volume content calendar.· Ability to work independently and be effective in a team-oriented environment.· Must be available and willing to travel to such locations (approximately 3-4 times per year) as SPFA determines is necessary to meet its marketing and communications needs. Preferred Knowledge, Skills and Abilities· Familiarity with GrowthZone or another AMS, WordPress, HubSpot, Hootsuite, Canva, Constant Contact, and Adobe Creative Suite.· Association, nonprofit, or B2B marketing experience, especially in construction, building trades, or manufacturing.· Understanding and meeting the needs of dues-paying members.· Bilingual in English and Spanish. Please submit a cover letter and resume to - Frank Mortl III, CAE; Executive Director; via email: NOTES:Position Salary Range: $60,000 – $70,000SPFA offers health benefits, retirement benefits, negotiated vacation, and sick leave as well as continuous professional development and membership participation with outside agencies. This is a remote position, and the successful candidate will be expected to work remotely from anywhere in the United States. ABOUT THE SPRAY POLYURETHANE FOAM ALLIANCESPFA is a nonprofit, 501(c)6 trade association with a mission to support the health of the industry and serve its participants, promoting best practices and growth through technical resources, professional certifications, legislative advocacy, publications, and events. SPFA is the industry’s leading organization representing contractors, manufacturers and distributors of spray polyurethane foam, as well as related professional entities involved in equipment, protective coatings, inspections, surface preparations and other key services related to spray foam.

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