Senior Demand Planner

Location: Remote - U.S.

Pay Range: $140,000 - $160,000 + Bonus

Level: Manager or Senior Manager ABOUT THE ROLEThe Senior Demand Planner serves as the analytical engine of our monthly S&OP process. As we scale, the need for a structured, cadenced, and accurate demand planning function has never been greater. Supporting a fast-scaling omnichannel color cosmetics brand across DTC and leading global retailers, this role will own the end-to-end demand planning process, building and refining forecasts through cross-functional partnership and presenting monthly recommendations that drive inventory, purchasing, cash flow, and channel allocation decisions. This is a highly visible, cross-functional role that sits at the intersection of Sales, Marketing, Finance, Operations, and key retail partners. The ideal candidate is both rigorous and commercially minded, someone who can translate sell-through trends and marketing calendars into a single, trusted forecast the entire company can plan around. This role reports to the Senior Director of Operations.

WHAT YOU'LL DODemand Planning Ownership: Own and maintain the monthly bottoms-up unit demand plan across all channels: DTC (Shopify, TikTok Shop U.S./U.K.), Sephora U.S./Canada, Space NK U.K. and more as we expand. Analyze market signals and insights gathered through cross-functional stakeholder meetings and translate that information into actionable forecasting models in Excel and Google Sheets. Build and continuously refine the forecasting model to incorporate sell-through actuals, promotional lifts, launch sizing, seasonal patterns, channel-specific trends and viral/social-driven demand spikes (TikTok trend cycles, creator activations).Maintain a rolling 18-month+ weekly demand horizon to support PO timing and supply planning. Track forecast KPIs (MAPE/bias by franchise, channel, SKU); identify variances and drive improvements. Ensure the demand plan and financial model are aligned across internal and external partners.

S&OP Process: Own the monthly S&OP cadence: prepare materials, coordinate cross-functional inputs, facilitate reviews, and document outcomes. Manage the weekly cadence to actualize sell-through and sell-in data and incorporate new launches, promotions, and animations. Translate demand plan outputs into clear supply recommendations (including safety stock strategy on hero/trending SKUs, and reorder point adjustments) in partnership. Flag emerging trend/viral signals to give Operations lead time for expedited replenishment or supplier capacity adjustments.

Cross-Functional Collaboration: Partner with Sales and Marketing to align the demand plan with promotional calendars, launch events, and influencer activations. Serve as the demand planning counterpart to retail customer planners at Sephora and Space NK.Collaborate with Product Development on new launch sizing and support Finance with mid to long-term business planning.

Systems and Reporting: Maintain the demand planning file as the single source of truth. Build and publish a monthly dashboard covering forecast accuracy, inventory health, weeks of supply, and channel sell-through trends. Support ERP and demand planning system implementation as the business scales. Build and maintain SOPs for the demand planning and S&OP process. WHO YOU ARE6+ years leading omnichannel demand planning in the beauty or fashion industry. Proven success leading the S&OP cycle and IBP process with deep knowledge of supply chain, inventory management, and demand planning. Obsessed with forecast accuracy and continuous improvement. A commercially minded, master communicator with strong cross-functional collaboration skills. Advanced knowledge in omnichannel forecasting across DTC, marketplace, and retail replenishment. Experience using ERP-integrated platforms such as SAP, Oracle, NetSuite, and Fulfil.io. Thrive in a fast-paced, entrepreneurial environment using Apple and Google. Bonus points for color cosmetics experience.

WHO WE ARE: Kulfi is a color cosmetics brand redefining what bold, joyful beauty looks like today. Inspired by South Asian culture and created for everyone, we design high-performance, easy-to-use products that celebrate individuality, self-expression, and color without compromise. Founded by a team deeply rooted in product and community, Kulfi has grown into a scaling omnichannel brand with a strong presence across DTC and leading global retailers including Sephora and Space NK.OUR BENEFITSHealth: Medical, Dental & Vision Financial: Life Insurance | Health FSA | Commuter | 401(k) with match | Annual Performance Bonus Wellness: PTO, Sick, Holiday & Wellness Reimbursement