Social Media Manager

Role Description: The Social Media Manager role is a full-time remote position responsible for managing and growing the company’s online presence across key social media platforms. Day-to-day tasks include planning and executing social media campaigns, developing content calendars, creating posts that highlight services and projects, and optimizing content for engagement and reach. The role involves monitoring social media channels, responding to comments and messages in a timely and professional manner, and analyzing performance metrics to improve strategy. The Social Media Manager will collaborate with internal teams to gather information, photos, and updates, ensuring that social content accurately reflects brand standards and supports marketing goals. This position requires consistent coordination, reporting on campaign results, and staying current with industry and platform trends.

Qualifications: Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan campaigns, increase engagement, and improve visibility across platforms. Candidates should possess strong Communication and Writing skills to create clear, compelling posts and interact effectively with online audiences and internal stakeholders. Candidates should possess experience in Content Strategy to develop content calendars, align messaging with business objectives, and maintain a consistent brand voice. Candidates should possess familiarity with major social platforms (e.g., Facebook, Instagram, LinkedIn, TikTok) and basic analytics tools to track performance and adjust tactics. Candidates should possess strong organizational and time management abilities to handle multiple campaigns, deadlines, and daily monitoring in a remote work environment. Relevant experience in construction, home services, or related industries is beneficial, along with a general understanding of marketing principles and brand management. A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.