Digital Marketing Specialist

What You'll Do: Own and execute omnichannel digital marketing strategy across paid social, programmatic, retail media, and in-store digital channels Manage campaigns through Meta, LinkedIn, and programmatic platforms Analyze performance in GA4, identify insights, and optimize campaigns Develop content strategies and promotional roadmaps aligned with business goals Oversee in-store digital advertising, signage, and online ordering promotions Manage customer engagement, reviews, feedback, and brand sentiment Partner with operations, merchandising, business development, technology, agency, and PR partners Manage app content updates, support community giving initiatives, and contribute to brand storytelling Create photo, video, and social content while visiting store locations Drive growth of loyalty programs, app engagement, and subscription-based services Present campaign performance, ROI analysis, and strategic recommendations to leadership Manage and mentor one direct report Own a marketing budget of approximately $300K What We're Looking For 5 + years of digital marketing experience - prefer to have leadership roles as well Bachelor's degree in Marketing, Communications, Business, or related field Retail marketing experience in convenience, fuel, QSR, or other fast-paced retail environments is REQUIRED Hands-on expertise with GA4, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic advertising Proven success driving customer acquisition, engagement, and revenue growth Strong analytical skills with the ability to turn data into action Comfortable balancing strategy and execution in a hands-on environment Confident presenter who can engage leadership teams and external audiences *********LOCAL CANDIDATES ONLY *********** Please Note: This position is open to candidates who are authorized to work in the United States without the need for current or future visa sponsorship. We are not able to consider C2C arrangements or third-party submissions.