Head of Integrated Media

Posted yesterday

virtual vocationsDenver (CO)

Marketing ManagersAdvertising Agencies

SENIORITY

Manager

About the role

Leading the development and execution of integrated media strategies, the full-time Head of Integrated Media, Self Care will manage media plans across Kenvue's Self Care portfolio, ensuring alignment with brand priorities and delivering consumer-centric experiences in a fully remote capacity. Key responsibilities Develop integrated media plans that support brand and category strategies across various channels Collaborate with Brand, eCommerce, and Customer Development teams to translate business priorities into effective media strategies Drive innovative media strategies and optimize performance using data and consumer insights Required qualifications Bachelor's degree in Marketing, Business, Communications, or a related field 12-15 years of experience in integrated media, digital marketing, or media strategy Proven experience in developing and executing media plans across multiple channels Strong understanding of the media landscape, including digital, social, and retail media Experience managing media budgets and optimizing investment based on performance

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