Regional Sales Manager - Transmission & Distribution
Regional Sales Manager - Transmission & Distribution
Posted 7 days ago
SENIORITY
Senior
About the role
- Develop and execute sales strategies to achieve revenue and market share objectives within the assigned territory
- Identify and pursue new business opportunities with utilities, EPCs, industrial facilities, and renewable energy customers
- Promote Qualitrol solutions for transformer monitoring, dissolved gas and bushing monitoring, partial discharge monitoring, GIS monitoring, breaker monitoring, power quality, fault recording, and digital asset management
- Conduct technical presentations, product demonstrations, and solution workshops for customers and partners
- Support the complete sales cycle including prospecting, technical qualification, proposal development, commercial negotiations, and project closure Customer Engagement
- Build and maintain strong technical and commercial relationships with customer stakeholders at all organizational levels
- Understand customer operational challenges and align Qualitrol technologies to customer reliability and maintenance strategies
- Provide consultative support regarding asset monitoring, condition assessment, predictive maintenance, and digital substation initiatives
- Support site visits, technical evaluations, FAT/SAT activities, and field demonstrations when required Technical Expertise Act as a reliable subject matter expert for high-voltage asset monitoring technologies, and know who are the key SME resources to bring in to close deals. Support customers with application engineering discussions related to: -Asset Health and Condition Monitoring - Power transformers - Gas-insulated switchgear (GIS) - Circuit breakers - Generators and motors - Partial discharge monitoring - SF6 monitoring - Power quality and fault recording systems Maintain deep knowledge of utility standards, industry trends, and competitive technologies Channel & Partner Support
- Develop and support Value added Resellers (VARs) as part of Certified Partner program
- Deliver technical and commercial support to channel partners and customers
- Assist partners with opportunity development, solution positioning, and customer engagement strategies
- Ensure channel alignment with regional growth objectives Forecasting & CRM Management
- Maintain accurate opportunity pipelines, sales forecasts, and account activity within Salesforce CRM
- Support monthly, quarterly, and annual business reviews
- Track market activity, competitive intelligence, and customer project developments
- Collaborate with leadership to develop account plans and territory growth strategies Cross-Functional Collaboration
- Work closely with engineering and product management teams to communicate Voice of Customer (VOC) feedback and market requirements
- Support product launches, pilot projects, and strategic growth initiatives
- Coordinate with field service and operations teams to ensure customer satisfaction and successful project execution
- Bachelor's degree in Electrical Engineering is highly preferred
- Advanced technical or business education preferred
- 7–10+ years of experience in technical solution sales and territory management/growth working with power systems engineering, or similar activities.
- Proven ability to understand, map and manage large complex buying groups and sales cycles across various product groups
- Experience in electric utilities, transmission & distribution, power generation, or industrial electrical systems
- Proven success supporting or selling high-voltage monitoring and diagnostic solutions
- Experience working with utilities, OEMs, EPCs, or industrial end users preferred Technical Knowledge Understanding of:
- Power transformers and transformer accessories
- Substations and T&D infrastructure
- Partial discharge technologies
- GIS and SF6 monitoring
- Breaker monitoring systems
- Digital substations and SCADA integration
- Condition-based maintenance (CBM)
- Asset performance management (APM)
- IEEE, IEC, and utility industry standards
- Strong presentation and communication skills
- Consultative selling and problem-solving mindset
- Ability to communicate complex technical concepts clearly
- Experience with Salesforce CRM and Microsoft Office tools
- Strong organizational and forecasting discipline
- Ability to travel extensively within assigned territory
- Self-driven, collaborative, and customer-focused mindset
- Combination of remote work, customer visits, substations, power plants, OEM facilities, and industry events
- Travel may range from 40–60% depending on territory and project activityLI-PW1Ralliant Corporation Overview
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