Product Marketing Manager
zywaveHonolulu (HI)
About the role
About ZywaveZywave is a leading SaaS provider for the insurance industry, delivering innovative software solutions that help insurance brokers, agencies, and carriers grow, differentiate, and operate more efficiently. Zywave’s platform supports sales enablement, marketing automation, client experience, and data-driven decision-making across the insurance lifecycle. Trusted by thousands of insurance professionals, Zywave sits at the intersection of technology, data, and insurance expertise, helping modernize an industry that is rapidly evolving.
About the Role:
Zywave is hiring a Product Marketing Manager (PMM) to help shape how its products are positioned, launched, and adopted in the market. This role is ideal for a PMM with 3–5 years of experience who enjoys translating complex products into clear, compelling value for customers. You’ll work closely with Product, Sales, Marketing, and Customer Success to ensure Zywave’s solutions are clearly differentiated, well understood, and effectively brought to market.
What You’ll Do:
- Product Positioning & Messaging
- Own positioning and messaging for assigned Zywave products and features
- Translate customer needs and product capabilities into clear value propositions
- Develop messaging frameworks tailored to key personas in the insurance ecosystem
- Go-to-Market & Launches
- Lead go-to-market planning and execution for new product launches and major feature releases
- Partner with Product and Marketing to align launch timing, narratives, and campaigns
- Ensure launches are coordinated across Sales, Marketing, and Customer Success
- Sales Enablement
- Create sales-facing materials including pitch decks, battlecards, product one-pagers, and FAQsEnable Sales teams with the tools and messaging needed to articulate product value confidently
- Support field teams with competitive insights and objection-handling guidance
- Market & Customer Insights
- Conduct market, customer, and competitive research to inform positioning and roadmap decisions
- Gather insights from customer-facing teams and translate them into actionable recommendations
- Monitor industry trends in SaaS, insurance technology, and broker operations
- Cross-Functional Collaboration
- Serve as the connective tissue between Product, Sales, and Marketing
- Partner closely with Product Managers to influence roadmap and feature prioritization
- Ensure consistent messaging across all customer touchpoints
What We’re Looking For:
- 2–5 years of Product Marketing experience, ideally in SaaSExperience in insurance, fintech, or regulated industries is a strong plus
- Proven ability to craft positioning and messaging for complex products
- Strong written and verbal communication skills
- Experience supporting go-to-market launches and sales enablement
- Comfortable working cross-functionally in a fast-paced environment
- Customer-centric mindset with a bias toward clarity and impact
Nice to Have:
- Experience marketing to insurance brokers, agencies, or carriers
- Familiarity with enterprise or mid-market SaaS buying cycles
- Experience supporting multiple products or product lines
Why Join:
Zywave Opportunity to shape product narratives at a market-leading insurtech company High visibility and collaboration across Product, Sales, and Marketing Products that solve real problems for a large, established customer base Strong balance of strategic thinking and hands-on execution
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