Senior Director, Integrated Campaigns & Field Marketing
Senior Director, Integrated Campaigns & Field Marketing
Posted today
SENIORITY
Manager
About the role
- Own the integrated campaign strategy and planning calendar across SMB and mid-market segments, with clear pipeline targets for each.
- Lead multi-channel campaign activation, including ABM, nurture programs, and launch campaigns with Product Marketing.
- Direct field marketing in partnership with regional sales leaders, so that marketing supports each territory's goals.
- Direct partner marketing, so that co-marketing and partner programs produce measurable pipeline and adoption.
- Work with Digital Growth on one shared acquisition target, so channel execution and campaign planning are aligned.
- Work with Sales leadership on lead quality, handoffs, follow-up, and feedback loops.
- Work with Events and Customer Marketing so that national events, regional programs, and customer advocacy support campaigns.
- Build the team's operating rhythm: planning, reviews, reporting, and clear ownership of each program.
- Hire, coach, and develop team members, and set clear goals and standards of quality.
- Report on pipeline and program performance to leadership, including what to start, stop, and change.
- What You'll Bring10–12+ years in integrated marketing, field marketing, partner marketing, or demand generation roles in SaaS or high-growth tech, with meaningful time at the Director level or above
- Proven track record owning integrated campaign planning across multiple segments (SMB, Mid-Market, and/or Enterprise) and driving measurable pipeline and revenue outcomes
- Experience leading a mix of functions, such as campaigns, ABM, field, and partner marketing.
- Demonstrated experience building field marketing programs, including co-hosted partner events, field events, and full territory plans developed with Sales, with clear ROI and a track record of working alongside a dedicated events team
- Experience marketing to fragmented, distributed SMB audiences at scale, specifically reaching a buyer who doesn't behave like a typical enterprise buyer (no big procurement cycles, short attention spans, word-of-mouth driven)
- Strong analytical and planning instincts: you build the model, own the number, and explain the delta, including attribution for influenced as well as sourced pipeline
- Ability to build strong, trust-based partnerships with Sales, Business Development, RevOps, Finance, and Product, and to work effectively with external partners and sponsors
- Experience building and developing a team: hiring, structuring, and elevating the people around you
- Comfort operating at a senior level: executive-facing communication, high-stakes decisions under uncertainty, and the ability to prioritize ruthlessly in a scaling environment
- Fluency with AI-powered tools and modern martech to increase program velocity, personalization, and measurement without adding headcount
- Willingness to travel regularly to events, partner meetings, and customer locations
- A plus: experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries
- Why You'll Love Working With UsHealth & Wellness That Have You Covered: Enjoy the flexibility of remote work
- Competitive base salaries that reflect your value.
- Flexible PTO — No set number of days, just the trust to take the time you need. We genuinely encourage our team to disconnect and recharge.
- Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
- Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
- Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.
- Investing in Your Future (and Present):401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
- Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
- Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind. Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
- After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.
- Keep growing with support for continuing education - we're invested in your development.
- Most importantly, we have a stellar team, a whole lot of fun, and work that actually matters to the shops and families we serve!
Before you apply
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