Product Management (Audience Building & Planning)
Product Management (Audience Building & Planning)
Posted yesterday
SENIORITY
Manager
About the role
- Product Strategy & VisionOwn end-to-end product strategy for the Audience Builder & Planner module of Doceree's DSP — the system of record for defining, sizing, and planning HCP and patient audiences
- Define and maintain the product roadmap for audience creation, segmentation, taxonomy, and media planning capabilities, balancing innovation with commercial priorities
- Conduct competitive analysis across DSP, DMP, and CDP audience platforms and identify positioning opportunities in HCP and patient audience planning
- Present roadmap, progress, and strategic direction to executive leadership and key pharma clients
- Product Execution
- Drive the product lifecycle for audience building, cohort creation, reach/frequency and inventory forecasting, and pre-campaign planning workflows
- Create prototypes and author high-quality PRDs, user stories, and specifications for audience segmentation, look-alike modeling, and planning tools that enable Engineering to execute with clarity
- Drive weekly release cadences with a lean, fast-moving Engineering and Data Science team
- Translate complex identity, data onboarding, and taxonomy requirements into intuitive planner experiences
- Cross-Functional Collaboration
- Partner with Data Science to evolve audience modeling, look-alike expansion, propensity scoring, and predictive planning capabilities
- Work with Design to deliver intuitive experiences for audience creation, segment discovery, and media planning
- Partner with Identity and Data Engineering on onboarding, matching, and privacy-safe audience construction
- Partner with Sales and Customer Success teams during strategic client conversations on audience strategy and planning
- Collaborate with a high-performing global Product and Engineering organization across the US and India
- Audience Intelligence & Data Architecture
- Partner with Engineering and AI teams on scalable audience segmentation, cohort building, and forecasting systems
- Contribute to product direction around identity graphs, HCP/NPI matching, data clean rooms, and privacy-safe data collaboration
- Help define AI-driven look-alike modeling, propensity scoring, and audience recommendation capabilities
- Ensure audience data workflows are compliant with healthcare privacy regulations and consent frameworks (e.g., HIPAA)
- Experience, Skills & Education 5-8+ years of product management experience, including experience building data or audience platforms such as DMPs, CDPs, or DSP audience/planning tooling
- Hands-on experience with audience segmentation, identity resolution, and media planning or forecasting
- Strong understanding of programmatic advertising ecosystems and data-driven audience products
- Ability to operate comfortably across technical, commercial, and client-facing conversations
- Strong communication and executive presentation skills
- Proven ability to influence cross-functional stakeholders across Product, Engineering, Data Science, and Commercial teams
- Comfortable with occasional travel for client meetings, leadership collaboration and global team engagement across the US, UK, and IndiaKey Competencies
- Experience with healthcare, pharmaceutical, AdTech, MarTech, or other highly-regulated industries
- Familiarity with identity graphs, data clean rooms, HCP/NPI data, or claims/EHR data
- Experience building DMP, CDP, or audience planning platforms with customer-facing impact
- Understanding of privacy-safe data collaboration and healthcare compliance frameworks
- Exposure to AI/ML-driven segmentation, look-alike modeling, or recommendation systems
- You balance strategic thinking with execution - you can define a 2-year vision and also unblock a sprint issue
- You're comfortable with ownership - strategy, specs, design review, launch, iteration - no handoffs to “someone else”You have strong opinions, loosely held - you can defend a roadmap decision and change your mind when data says otherwise
- You thrive in ambiguity and move fast despite incomplete information
- You're energized by healthcare impact - the idea that your product might help HCPs and patients access the right information faster motivates you
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
