Creative Strategist
primerBel Air (MD)
About the role
About PrimerPrimer is a performance-creative agency. We build the ads that drive real results for our clients: static, video, and UGC for paid social on Meta and TikTok, backed by strategy, media, and landing-page work. We operate in pods (creative strategists, designers, and production managers working a shared book of clients) and we move fast, iterate constantly, and let performance data tell us what to make next.
The Role:
We're bringing on a Creative Strategist to support creative strategy and brief-writing across client accounts. This is a hybrid role: part junior creative strategist, part creative coordinator. You'll write the briefs our designers execute against, help shape the creative direction of a client's assets, and contribute to concepting and strategy, all with the support of a senior Creative Strategist. We're starting this as a part-time, hourly engagement, likely with a test project up front. It's built as a genuine on-ramp, with room to grow (below).
What You'll Do:
- Write clear, actionable creative briefs (ad copy, UGC scripts, video, landing-page direction) that a designer can execute on the first round.
- Help shape and manage the creative direction of a client's assets, keeping work on-brand and on-strategy.
- Contribute to concepting: bringing hooks, angles, and formats worth testing to the strategist you support.
- Help translate ad performance and customer insight into creative input, with a senior CS guiding the strategic calls.
- QA assets against brief, brand, copy, and spec before they move forward.
- Keep briefs, timelines, and status organized and current so the pod isn't chasing you.
- Where This Role Can GrowThis is built as an on-ramp. You'll start supporting an account's creative direction and briefs alongside a senior Creative Strategist. As you build a track record, the path opens toward:
- Fuller account support: carrying more of the creative direction and brief load for an account.
- Independent strategy: making more of the data and concepting calls yourself, with lighter oversight.
- Owning accounts: growing into a full Creative Strategist who owns the client relationship and creative strategy end-to-end.
- We'll be clear about what earning that growth looks like.
What You Bring:
Required 3+ years in performance creative or paid social (agency or in-house), with a portfolio of briefs, ad copy, or concepts.
Sharp writing: briefs and ad copy that come back needing refinement, not rework.
Can execute on UGC: writes UGC scripts ready for a creator to film or a designer to cut.
Enough fluency in ad performance (CTR, CPA, ROAS) to turn signals into creative input, with CS support.
Knows what performs on Meta and TikTok.
AI fluency (ChatGPT, Claude) in day-to-day work.
How You Work:
Proactive ownership. You move work forward without being asked.
Organized and reliable across a part-time schedule and multiple deliverables.
Direct, professional communication, and overlap with U.S. business hours.
On camera for internal and external calls.
Open to feedback and able to apply it without re-litigating.
Nice to Have:
Familiarity with Motion (creative analytics) or similar ad-performance tools. Prior agency experience with client-facing creative work.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.