Performance Marketing Lead
robostrategy advisorsBel Air (MD)
Performance Marketing Lead
Posted 3 days ago
robostrategy advisorsBel Air (MD)
SENIORITY
Manager
About the role
Join the team at RoboStrategy as Performance Marketing LeadAbout Robo StrategyRoboStrategy (Nasdaq: BOT) is on a mission to become the leading public investment vehicle for robotics. We provide investors with access to what we believe are the most transformative companies in robotics, many of which remain private and inaccessible through traditional public markets. RoboStrategy offers strategic, actively managed exposure to the long-term leaders of the category. RoboStrategy is managed by FP Strategies, its investment advisor. This position is employed by FP Strategies. More about us: Role Overview We are seeking a Performance Marketing Lead to own paid and partner-driven growth at RoboStrategy. The mandate is to design creative growth strategies, deploy budget across paid channels and creator partnerships, measure everything, and scale the winners, with conversions per dollar spent as your primary measure of success. That includes managing our relationships with top influencers and key opinion leaders, both organic and paid. The broader goal is to find repeatable growth loops we can invest in with confidence. Paid and partner-driven growth is one of the firm’s two core growth loops, alongside organic content, and this role is built to make that loop as effective as possible. We are hiring for talent and trajectory above all else. We would rather take someone with real ability and the judgment to put it to work than someone with a longer resume, and we expect this role to grow substantially as the firm does. You should be a self-starter who builds programs rather than one-off deals, creative enough to invent strategies that produce outsized outcomes, and rigorous enough to prove them with data. The campaigns you have run and the growth you can attribute to them are how we will judge that, so come ready to walk us through the numbers.
What You’ll Do:
- Design growth strategy. Invent and pressure-test creative campaign and partnership concepts aimed at outsized growth. Test cheaply, read the results honestly, and scale what earns it.· Own tracking and metrics. Build and maintain the reporting that shows what every channel, campaign and partner returns. Attribution, unit economics and channel-level ROI are yours, and the numbers decide where budget goes.· Scale winners with budget. Make the data-backed case for incremental spend. When something works, you should be able to show exactly why and what the next dollar buys.· Run paid campaigns. Own briefs, budgets and execution across paid channels, including StockTwits, working with our agency partners where they add leverage.· Manage top creator and KOL relationships. Source, negotiate, coordinate and maintain relationships with leading influencers and key opinion leaders, both organic and paid, including the analysts and thesis writers producing serious long-form coverage on platforms like Reddit and Seeking Alpha. Organic collaborations with friends of the fund, such as portfolio company founders, sit with our Social & Content Lead.· Build the partner program. Turn one-off deals into repeatable structures, such as outreach pipelines and deal frameworks, developed jointly with legal and compliance.· Manage disclosure for paid promotion. Ensure every paid relationship carries the right disclosures and approvals. This is non-negotiable at a listed fund, and you are responsible for getting it right, working with our compliance team.· Use AI as leverage, with judgment. Build repeatable workflows for sourcing, outreach, analysis and reporting that raise output without lowering quality. Core Qualifications· Experience in performance marketing, growth marketing or paid growth roles with real budget ownership. Experience in the finance and investing creator ecosystem is a strong plus.· Analytical rigor. You should be comfortable building an attribution and reporting stack from scratch and defending spend decisions with numbers.· Demonstrated creative range: campaigns or partnership concepts you invented that produced measurable, outsized growth.· Strong negotiation and relationship skills; an existing network of relevant creators or KOLs is a meaningful advantage.· Working command of paid media: campaign setup, tracking, attribution and budget management across major platforms.· Understanding of disclosure requirements around paid promotion and endorsements, or the commitment to master them quickly.· AI-native in how you work, using AI tools daily for sourcing, outreach and analysis, consistent with our AI-first approach.
Ideal Candidate Profile:
- Data-first. Channel, partner and budget decisions are made on performance data.· Creative on the way in, rigorous on the way out: bold concepts, honestly measured.· A program builder who leaves behind systems and playbooks that outlast any single deal.· Scales what works aggressively and cuts what does not quickly, without sentimentality in either direction.· High EQ with creators and high rigor with budgets. You can build strong partner relationships and still hold the line on terms.· Comfortable operating in a regulated, public-market environment where every paid relationship is disclosed and documented.· Shares our conviction that robotics will be one of the defining investment themes of the coming decades. Logistics
Reports to: Senior Marketing Manager, working closely with the CMO and compliance.
Location: Remote (U.S.).
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