VP, Brand Strategy
vox globalNew York (NY)
$180,000 - $200,000 per year
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Posted yesterday
vox globalNew York (NY)
SENIORITY
Manager
SALARY
$180,000 - $200,000 per year
About the role
VP, Strategy At Remedy Edge, we believe health can't wait. The stakes are higher. The pace is faster. And hesitation costs lives. That's why Remedy Edge exists—to bring urgency to health. Urgent thinking. Urgent creativity. Urgent action. We are a collective of courageous, curious, generous, and gritty people driven to solve the toughest challenges in healthcare. We push past convention, stay relentlessly a step ahead, and apply bold, omnichannel creativity to move people—from awareness to action, from delay to decision, from possibility to progress. Because when health is on the line, every moment matters. And every edge counts. Remedy Edge is an inclusive home for diverse voices, perspectives, and lived experiences. We believe the best ideas emerge when everyone is heard—and when the work reflects the real world it's meant to change. By embracing difference, we sharpen our thinking, strengthen our creativity, and take on health's hardest problems with greater clarity and humanity. At Remedy Edge, we design work around people, not the other way around. Our flexible hybrid environment empowers teams to do their best work wherever it happens: in our NYC headquarters, at home, or alongside clients. With intentional meeting-free time, seasonal flexibility, and modern ways of working, we give our people the space to think boldly, move faster, and stay at their creative edge.
Responsibilities:
- Become the strategic brand steward across multiple clients/brands by leading clients to develop and deploy breakthrough brand strategies
- Understand and lead activation of resources to execute brand strategies via an omnichannel approach
- Ability to both lead with a point of view and actively listen to drive alignment across team and clients
- An active participant in strategic client meetings, providing a clear and supported point of view
- Works collaboratively across departments as a core team member
- Perform landscape assessment: Maintains deep understanding of the market opportunity, competitive dynamics, clinical landscape, customer segments, customer motivators/barriers, and brand differentiators for assigned brands
- Identify and Define Unmet Needs: Demonstrates curiosity in always seeking the "why" in order to identify unexpected insights that will drive market change
- Brand Planning Structure Development: Defines unbranded platform, brand personality, positioning, creative platform, and key strategies throughout the lifecycle of the brand
- Designs and moderates key strategic working sessions with clients
- Campaign Development and Assessment: Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)
- Perseveres in nurturing and championing the "bold creative idea"Supports client market research needs, providing input to client's research vendor on design and generating actionable insights from the research
Experience:
- Experience with rare diseases and/or oncology strategy strongly preferred.5 + years in healthcare communications
- Management of launch and mature brand strategies
- Understanding of the requirements associated with omnichannel marketing and its potential impact on strategy
- Enthusiastic about understanding new disease categories and treatments
- Ability to "connect the dots" across inputs to generate organic business opportunities
- Clear and concise verbal and written communications
- Passion for creating BOLD work that propels behavior change and drives improved health
- In person client travel may be required$180,000 - $200,000
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