Social Media Marketing Specialist
ainvest fintechNew York (NY)
About the role
AInvest is building the next generation of AI-powered investing. Our AI assistant, Aime, helps everyday investors research stocks, understand market trends, and make smarter financial decisions through conversational AI.We're looking for a creative, camera-friendly content creator who can help introduce Aime to the next generation of investors through engaging short-form videos and authentic street interviews. If you love TikTok, YouTube Shorts, Instagram Reels, and creating content that people actually want to watch, we'd love to meet you.
About the Role:
We're looking for someone who enjoys creating content, isn't afraid of being on camera, and loves talking to people. You'll be out on the streets of New York interviewing young investors, testing ideas, reacting to market trends, and showing how AI can make investing more accessible.
What You'll Do:
Plan, create, and appear in short-form videos for TikTok, Instagram Reels, and YouTube Shorts. Conduct street interviews across New York City with students and young professionals, asking questions like:"What's the last stock you bought?""Would you trust AI to help you research investments?""If an AI could answer any investing question, what would you ask?"Naturally introduce Aime during conversations and demonstrate how it helps users research stocks, understand market news, and make informed investment decisions. Turn trending financial news and social media conversations into engaging video content. Work closely with our Growth, Product, and Design teams to transform product features into content people want to watch, share, and try. Track content performance—including views, retention, engagement, and conversions—and continuously improve hooks, scripts, thumbnails, and storytelling. We're looking for someone who is: A recent graduate or current college student with a passion for social media and content creation. Comfortable on camera and able to communicate naturally with strangers. Curious, proactive, and full of ideas—you don't wait for someone to tell you what to create. Obsessed with TikTok, Instagram Reels, or YouTube Shorts, and constantly analyzing what makes content go viral. Interested in investing, stocks, fintech, personal finance, or AI (you don't need to be a finance expert—we'll help you learn).A strong English communicator who can build rapport quickly in real-world conversations. Excited about AI and interested in helping people discover how it can improve their investing experience. Someone with a strong content instinct who understands what makes people stop scrolling.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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