Outside Sales Representative - Ironhide Equipment
Posted 3 days ago
bobcat companyBrainerd (MN)
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelConstruction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers
SENIORITY
Senior
SALARY
$60,000 - $150,000
About the role
Ironhide Equipment is an authorized dealer for Bobcat, Develon, Manitou, and Gravely, serving customers across North Dakota and Minnesota with locations in Grand Forks, Devils Lake, Williston, Bemidji, and Brainerd. We specialize in compact and heavy equipment sales, rentals, parts, and service — supporting customers in construction, landscaping, excavation, utility installation, and related industries. Our mission is straightforward: connect customers with the right equipment and support them with a knowledgeable, dependable team. We are guided by core values of leadership, integrity, financial responsibility, and teamwork — and we are built on long-term relationships with both our customers and our employees.
THE OPPORTUNITY:
Ironhide Equipment is seeking a driven and customer-focused Outside Sales Representative to join our growing team. This role is ideal for someone who excels at building relationships, understands equipment needs, and thrives in a fast-paced, results-oriented environment. WHY JOIN IRONHIDE EQUIPMENTRepresent four trusted industry brands — Bobcat, Develon, Manitou, and Gravely — with a wide range of equipment solutions to offer customers Work in a culture built on leadership, integrity, financial responsibility, and teamwork Join a team that invests in employee growth, training, and internal career advancement Contribute to a customer-focused mission built on delivering reliable equipment and dependable service Be part of a collaborative environment where your sales success directly supports the Ironhide team and communityYOUR PRIMARY JOB DUTIESDevelop and grow sales within an assigned territory for new and used Bobcat, Develon, Manitou, and Gravely equipment Build and maintain strong customer relationships with contractors, landscapers, municipalities, and agricultural clients Conduct onsite visits to customer job sites to understand equipment needs and present solutions Prepare quotes, negotiate pricing, and close sales to meet monthly and annual goals Maintain product knowledge of all Ironhide equipment lines, attachments, technology, and competitive offerings Coordinate with service and parts departments to ensure a seamless customer experienceYOUR KNOWLEDGE, SKILLS, ABILITIES, AND MOREPrevious sales experience (2+ years) — equipment, construction, or agricultural industry experience preferred Strong communication, negotiation, and relationship-building skills Self-motivated, goal-oriented, and comfortable working independently Valid driver's license and clean driving record Ability to travel within assigned territory dailyWHAT WE OFFERCompetitive base salary plus commission structure with unlimited earning potential (roughly $60,000 - $150,000 total compensation)Company vehicle or allowance Comprehensive benefits package and retirement plan Ongoing training and advancement opportunities Supportive team environment with a strong reputation across the upper Midwest Ironhide Equipment is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees are treated with respect and given the opportunity to succeed.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
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Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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