Morgan Stanley at Work Marketing, Assistant Vice President

Assistant Vice President- Morgan Stanley At Work MarketingMorgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.The Morgan Stanley at Work marketing department focuses on creating strategies and solutions that help foster client and segment engagement and support advisors to win and retain business. This group is broadly responsible for branding, communications, strategic marketing initiatives, and driving growth for the corporate/institutional suite of businesses.Position Summary:The Assistant Vice President- Morgan Stanley at Work Marketing will be responsible for driving multi-channel digital marketing driving deeper engagement during the participant's lifecycle. These effort tie to lead warming and overall engagement of products and services available to employees that receive Morgan Stanley at Work's corporate services across stock plan, financial wellness and more. This individual's efforts will be directly connected to key strategic communications to establish and build relationships with employees receiving workplace benefits from Morgan Stanley at Work. This individual will serve as the lead marketer for various campaigns and will lead the execution related to positioning, messaging, channel mix & measurement/attribution.Principal Areas of Responsibilities:Define cross-channel campaign strategy on across B2C audiences for various programs and cross-functionally to implement omnichannel tactics to engage key customer segments.Drive best-in-class growth and communications across the customer journey utilizing modern tools and AI.Synthesize data insights across customer demographics and web analytics to optimize engagement touchpoints and improve conversion.Tap into customer insights and competitive intelligence to inform the go-to-market strategy and over time, improve adoption tactics.Actively engage with key stakeholders throughout the organization including technology, legal, compliance, risk, field communications, and other corporate marketing teams to ensure alignment and deliver on key business the marketing experiences and associated journeys with internal stakeholders and key business partners.Knowledge and Skills Required:Undergraduate degree required3-5 years of marketing and/or communications experience within financial servicesExperience leading marketing campaigns, both strategic direction and executionAgency experience is a plus (account management or strategy)Knowledge and passion for understanding the customer journey and client insightsSolid analytical and leadership skillsExcellent interpersonal, collaboration, client focus and organizational skillsStrong ability to communicate & present to large audiencesAbility to simultaneously manage and prioritize multiple engagementsKnowledge of legal and compliance policies related to financial service industry a plusExperience with leveraging multiple marketing channelsExcellent written and verbal communication skills