Director of Product Marketing
adpLogan (UT)
About the role
UnifiMI Industrial is seeking aDirector of Product Marketingwith deep commercial expertise and a passion for driving adoption of a novel Fastening Platform portfolio. This role owns the global strategy, positioning, and commercialization of the UnifiMI Fastening Platform, a category-defining technology serving aerospace, defense, automotive, heavy equipment, energy, transportation, and infrastructure markets.
As the global owner of the UnifiMI Fastening Platform portfolio, you will bridge engineering, commercial, and customer insight to accelerate adoption, strengthen the UnifiMI brand, and capture market share across industries. This role will report into our Logan, UT office.
What You’ll Do:
Lead, develop, and execute a multi-industry product marketing strategy
Design and implement global product strategies, measuring commercial performance, customer adoption, and portfolio growth
Lead ground-up portfolio redesign, leveraging product platforming to accelerate development and reduce cost
Manage competing priorities across multiple product development programs while supporting strategic business objectives
Cross-Functional Partnership
Build strong relationships with colleagues, customers, partners, and executive stakeholders
Coordinate with business development, sales, engineering, operations, and quality to align priorities, resources, and goals
Provide commercial and brand teams with guidance, technical knowledge, and customer insight
Conduct comprehensive global market assessments to identify growth opportunities, customer needs, and market trends
Identify global technology and customer trends, perform competitor analysis, and articulate UnifiMI Industrial's competitive position
Lead primary research projects to capture voice of customer (VOC)
Develop product positioning, value propositions, and commercialization strategies that strengthen the UnifiMI brand and capture market share
Develop and pitch compelling business cases to secure partnerships and licensing
Product Development Integration
Ensure customer insights, market requirements, and commercial objectives are integrated throughout the NPD process from concept to launch
Own customer-centric ideation, concept testing, and feedback throughout development
Define commercial launch propositions, including sales arguments and marketing investments
Messaging & Brand Advocacy
Develop customer messaging and technical value propositions that clearly communicate the competitive advantages of the UnifiMI Fastening Platform
Champion the UnifiMI Fastening Platform as a category-defining technology by translating complex engineering concepts into compelling customer value
Share cross-industry successes and conduct ongoing market research
What You BringBachelor's degree in Marketing or Engineering; MBA preferred
10+ years of global business experience with manufacturers of engineered products, including at least 6 years in product management
Extensive B2B experience; knowledge of aerospace, automotive, heavy engineering, or construction industries is beneficial
Demonstrated success driving industrial product strategy, launching new products, and growing product segments
Experience in product lifecycle management and leading cross-regional teams
Strong planning, global project management, leadership, and communication skills
Proficiency in AI, data analytics, and MS Office applications (Advanced Excel, PowerPoint, Word)
A learner's mindset - comfortable with innovation and unafraid of ambiguity
About Us:
UnifiMI Industrial was founded in 2024 and has seven wholly-owned operating subsidiaries of OsteoCentric Technologies. They are focused on aerospace & defense, automotive, agriculture, construction, oil & gas, transportation and sporting goods. OsteoCentric was founded in 2015 to design, develop and innovate new advanced medical device technologies and has nine operating companies commercializing medical devices. Our two state-of-the-art global innovation headquarters are located in Austin, Texas and Logan, Utah.
Compensation and Relocation
Compensation for this role will be competitive and commensurate with experience, qualifications, and market benchmarks.
Relocation assistance is available for qualified candidates relocating to the Logan, Utah area.
Significant employer contributions to medical, dental, and vision plans
A fully employer-sponsored life insurance plan
Voluntary: Additional Life/AD&D Insurance, Long Term Disability, Short-Term Disability, Accident Insurance, Critical Illness Insurance, and Hospital Indemnity Insurance
Access to an Employee Assistant Program (EAP)
401(k) Plan
Paid Time Off
8 Holidays + 2 Floating Holidays of your choice
Disclaimers:
We do not accept applications from third-party recruiters or staffing agencies.
At this time, we are unable to sponsor work visas. Applicants must have authorization to work in the United States without sponsorship.
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