Research Analyst

Posted 2 days ago

virtual vocationsDenver (CO)

Market Research Analysts and Marketing SpecialistsMarketing Research and Public Opinion Polling

SENIORITY

Senior

About the role

To support Florida's tourism marketing efforts, the full-time Research Analyst will analyze visitor behaviors and market trends, translating complex data into strategic insights while working remotely within Florida, preferably from the corporate office in Tallahassee. Key responsibilities: Conduct analysis of primary and secondary research data to identify trends and key indicators, providing recommendations to leadership Prepare technical reports and presentations that translate complex data into clear insights, contributing to quarterly visitor estimates Design and manage surveys and focus groups, while building and maintaining data visualizations to communicate findings effectively Required qualifications: Bachelor's degree in Economics, Sociology, Psychology, Marketing, Statistics, or a related field 2+ years of experience in a data research or analytical role Ability to design survey questionnaires and analyze results in SPSS Intermediate skill with Microsoft Excel, including the use of complex formulas Proficiency in creating data visualizations using PowerBI or Microsoft PowerPoint

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