United States (Remote) | Permanent | $200,000 - $250,000 base + bonus + equity The Role This is a build rather than a maintain. The VP Marketing owns the entire marketing function, reports into the C-suite and sits on the leadership team. The brief is to take a well-established name and reposition it as the company the rest of the market is chasing, starting with a full brand refresh and the launch of the new platform.
What you'll do:
Lead the brand refresh and new website, and get the whole business aligned on what it says to the market, from press releases to white papers. Own product marketing for the new platform, making an AI-native, mission-critical product easy for a newer, more tech-forward generation of buyers to get behind. Build up to the user conference next summer, which the business sees as its coming-out party to the industry. Run field and ABM with the sales team, and go after the associations and pockets of the market that don't know the business yet. Get marketing ops and reporting into shape, and present the numbers to leadership and the board. Lead a lean team and decide what's done in-house and what's brought in from outside.
What we're looking for:
A Director or VP-level B2B software marketer with a broad remit across brand, product marketing, field and demand - not a specialist in one channel. You've led a brand refresh or repositioning, ideally alongside a major product launch. You come from a business of roughly 50-500 people and are used to setting the strategy and doing the work. Experience marketing into SMB, mid-market and enterprise buyers. You're data savvy enough to read the reports and present them, without needing to be a hands-on demand gen technician. Financial services, banking or fintech experience is a strong plus, as is running AI-enabled workflows day to day. Why this role: It's rare to get a blank canvas at a business with this much history behind it. You'd be relaunching an established company with a genuinely new product, real investment behind marketing and equity in the outcome.
